District Director, Public Affairs and Marketing

03 Apr, 2019


District Director, Public Affairs and Marketing

Coast Community College District
Costa Mesa, CA


Plans, organizes and directs strategic communications, marketing, and outreach for the community college district.  Plans, develops strategies, manages, and advocates for the District with internal and external relations, media relations, community outreach, and the marketing of services.  Serves the Chancellor and Board of Trustees as the public information and media communications professional and advisor. Serves as spokesperson for the District and as executive director for the Coast Community College District Foundation.


Distinguishing Career Features:

The Director, Public Affairs and Marketing, is responsible for directing, coordinating, facilitating, and accomplishing the District’s community relations and public information goals and strategies.  The Director is also responsible for integrating outreach and communications efforts to reach the public, other government agencies, and the media. The position requires considerable skill and considerable experience at mobilizing and managing district-wide efforts to support and advocate priorities established by the Chancellor and the Board of Trustees. The Director is a member of the Chancellor’s Cabinet and crisis communication team.


Essential Duties and Responsibilities:

Specific duties may vary among departments and jobs.  Incumbents typically perform a substantial portion or all of the following kinds of duties:

  • Plans, facilitates, and develops comprehensive communications strategies and programs and manages internal and external communications.
  • Plans, organizes, and directs the work of Public Affairs and Marketing, directing and coordinating staff and services to keep the District and its colleges engaged with the community, businesses, and local governments; and proactively addresses public affairs and information.
  • Advises the Chancellor and other administrators on issues related to communications (e.g., internal communications, external communications, marketing, traditional and new media relations, and constituency correspondence) by producing, writing, editing, and preparing information and materials for public consumption.
  • Assists and advises in communications on sensitive public issues in order to appropriately position the District with the media and general public.
  • Directs public information and media relations activities, including personal contact with media, preparation and distribution of press releases and other written communications, and providing appropriate responses to media inquiries.
  • Directs the preparation and review of communication materials that interpret the District to its internal and external publics. Coordinates information gathering from across the district and its colleges for use in preparation of news releases, and other materials, including fact sheets, brochures, articles, reports, advertising, social media, and video.
  • Directs District-wide marketing efforts, including the development and production of  a wide variety of communications and informational resources and materials, including the Web site, fact sheets, brochures, articles, reports, advertising initiatives, social media tools, and other digital media products.
  • Serves as a first point of media contact for occurrences and incidents.  Works in collaboration with District Public Safety personnel to communicate with the public in a way that conveys positive messages.
  • Serves as the executive director of the District Foundation.  Oversees planning, preparation of agendas and minutes, and supports Foundation board members in their role.
  • Plans, organizes, and directs events that support the role of the District, District Office, and District Foundation.
  • Performs other duties as assigned that support the overall objective of the position.


Qualifications and Physical Demands




Knowledge and Skills:

The position requires professional knowledge of the principles, practices and techniques of public information, public relations and community outreach programs.  Requires considerable specialization in marketing communications and public information.  Requires considerable knowledge of media relations.  Requires some knowledge of methods used for student recruitment and retention.  Requires knowledge of the principles and practices of promoting higher education, including fee-based services.  Requires knowledge of departmental and project budgeting techniques and financial management.   Requires working knowledge of the principles of management and supervision, including performance measurement.  Requires skill at using a computer and peripheral office equipment for personal use and presentations. This includes software applications for spreadsheets, word processing, database management, and specialized packages/applications.  Requires advanced written and oral language and human relations skills to influence internal and external customers, make formal presentations, conduct training, and to manage the performance of others.  Requires sufficient math skills to perform business financial calculations and statistical analysis.  Requires advanced human relations skill to adapt to diverse personalities and styles, establish harmony and cooperation with work teams inside and outside the District, facilitate group discussions, make formal presentations, apply strategy in discussions, and carry out complex negotiations.



Requires the ability to develop and implement annual goals and objectives for a function and specific programs and promotions.  Requires the ability to learn and apply applicable requirements of the education code and College policies.  Requires the ability to develop and maintain productive relationships with college staff, community members, media representatives and co-workers. Requires the ability to direct and prepare news releases and other materials.  Requires the ability to demonstrate sound judgment and creativity in the application and interpretation of events, situations, rules, and regulations.  Requires the ability to write in a variety of styles, including professional reports, print media, broadcast media, social media, and online. Requires the ability to proofread and edit accurately, and compile presentation-quality reports. Must be able to train and provide direction to others and to organize and manage multiple projects.  Requires the ability to work flexible hours as the job requires, including evenings and weekends.


Education and Experience:

The position typically requires a Master’s degree in communication, journalism , or related discipline and six years of progressive experience in journalism, media, corporate communications, marketing communications, or community relations.  A Bachelor’s degree and eight years of experience may be accepted.


Licenses and Certificates:

Requires a valid driver license.


Full job description and OFFICIAL application available ONLY at: https://www.governmentjobs.com/careers/cccd?pagetype=jobOpportunitiesJobs&jobId=2397661&jobName=district-director-public-affairs-and-marketing&tab=1

Job posted: 2019-04-03