Electric Bicycle Policy + Campaign Director

09 Mar, 2021


Electric Bicycle Policy + Campaign Director

Boulder, CO

Title: Electric Bicycle Policy + Campaign Director — PeopleForBikes Coalition
Type: Full-time
Location: Boulder, CO, remote possible
Industry: Bicycle Industry Nonprofit
Employment and Classification: “At will” employment status; full-time position

About PeopleForBikes
PeopleForBikes (PFB) works to unite millions of Americans, thousands of businesses, and hundreds of communities to make every bike ride safer, more accessible, and more fun. Our mission is to put more people on bikes more often and make every bike ride better for everyone.

The PeopleForBikes Coalition Trade Association/Business Network

The PeopleForBikes Coalition 501(c)(6) is the national bicycle business trade association representing companies that manufacture, supply and distribute bicycles, bicycle parts and accessories. Nationwide, PeopleForBikes represents 280 supplier members, more than 1,100 Ride Spot retailer members and 1.4 million individuals. The U.S. bicycle industry contributes $88 billion annually to the U.S. economy and supports more than 780,000 jobs.


Position Summary

PeopleForBikes is hiring an Electric Bicycle Policy + Campaign Director. The selected candidate will lead our efforts through the development, management, and execution of projects that improve electric bicycle access and participation, and generally create an environment that facilitates the continued growth of electric bicycle use. This person will also work with stakeholders and members on industry focused projects that help the industry meet key environmental and sustainability goals. This position reports directly to the Vice President of the Business Network.



  • Guide all aspects of our proactive electric bicycling policy and legislative campaigns in North America (we are active in the United States and looking to expand into Canada).
  • Advance electric bicycle legislation, purchase incentive bills, public lands access and other issues that affect electric bicycles.
  • Oversee contract lobbyists and coordinate with external partners.
  • Serve as staff lead to our trade association’s Electric Bicycle Subcommittee, working very closely with Subcommittee co-chairs.
  • Testify before all levels of legislature as an expert on electric bikes and infrastructure.
  • Give regular webinars and presentations on electric bicycles.
  • With the Business Network’s policy team, educate, engage and offer guidance to federal and lead state and local decision-makers on progressive legislative and regulatory programs that benefit the bike industry and bike riders.
  • Develop relationships with private entities that are interested in promoting electric bicycle use to meet their goals on issues such as sustainability.
  • Serve as ambassador of PFB’s electric bicycle advocacy priorities in the media and at events.


Required Qualifications

  • Degree in policy, public administration, law, social work or related field.
  • At least five to ten years of relevant experience in advocacy, policy or legislative work.
  • Track-record in cultivating relationships with partners, advocacy, policy, political and grassroots leaders.
  • Strong customer service ethic and willingness to go above and beyond to help PFB’s stakeholders.
  • Ability to consider program and policy opportunities and threats through a diversity, equity and inclusion lens.
  • Commitment  to creating access to electric bike use for low-income and historically marginalized communities
  • Strong, proactive project management skills with solid experience managing and coordinating research projects, policy analysis and high-impact advocacy campaigns at different levels of government.
  • Collaborative team ethos, entrepreneurial, flexible, creative, energetic, supportive, hard-working and unafraid of challenges.
  • Skilled relationship manager to secure partnerships with internal and external stakeholders.
  • Willingness to perform moderate travel to attend meetings, conferences, training and site visits.
  • Commitment to safe, healthy, reliable and affordable access to bicycling for all members of a community.
  • Shows an understanding of the importance of diversity, equity and inclusion and understands how to execute a strategy that incorporates all three.
  • PeopleForBikes will consider alternative ways that an applicant may have gained the required qualifications, outside of traditional pathways.


Desired Qualifications

  • Experience in modern campaign tactics and policy initiatives and can organize nationally.
  • Experience with the bicycle industry or previous work relating to electric bicycles.
  • Shares PeopleForBikes’ belief in the power of bicycles to change the world.


Compensation and Benefits

This “at-will” position offers a competitive salary commensurate with experience with a range of $75,000 – $110,000. PeopleForBikes offers an excellent and comprehensive benefits package. This includes paid health insurance for employees, a generous paid-time-off (PTO) policy including 22 days plus federal holidays, paid parental leave, flexible work schedule including work from home options, and optional participation in a deferred compensation retirement plan, with immediate vesting of the competitive employer match. In addition, we provide long-term disability insurance, a regional public transportation pass, a cell phone plan, computer along with other benefits.

At PeopleForBikes, our agreed-upon set of team norms is what drives us to do our best every day we show up to work. We continually strive to build and strengthen our team, we work together effectively to serve our mission, and we have fun.  Beyond that, we’re casual, we work flexibly with some remote work allowed and we love dogs. You don’t have to be an amazing bike rider to work here — what matters to us is a desire to work alongside passionate people improving the world through bikes (and hopefully you love bikes too).

To Apply

  • Interested applicants should submit a resume and cover letter in a single PDF file, via email, with “Electric Bicycle Policy + Campaign Director” in the subject line to PeopleForBikes’ Chief of Staff, at jobs@peopleforbikes.org.
  • The cover letter should not exceed one page, and briefly explain the candidate’s applicable experience including your experience working with people of diverse backgrounds and perspectives.
  • Due to volume, we will not respond to telephone or in-person inquiries.
  • Incomplete applications will not be considered.
  • The position is available immediately and will remain open until the position is filled.
  • Interested applicants are encouraged to visit PeopleForBikes.org for general information and organizational background.

Equal Opportunity

Our work to create safer, more comfortable, and more accessible places for everyone to ride starts with us. As an equal opportunity employer, we are committed to hiring a diverse workforce. We want our staff to be reflective of the backgrounds, experiences, and perspectives of the communities we serve, and to create an inclusive work environment where employees and the communities we serve feel welcomed, valued, respected, and received. We believe that no matter who you are, where you’re from, or why you ride, everyone can find joy on a bicycle.

Job posted: 2021-03-09