Head of Corporate Communications Birkenstock Americas – Global

10 May, 2022


Head of Corporate Communications Birkenstock Americas – Global

Birkenstock USA, LP
New York, NY

The creation of the position has three primary objectives: Firstly, the role reflects the new
context resulting from the partnership with L Catterton and the continued strong growth. This
requires an expansion, refocusing content-wise and qualitative enhancement of corporate
communications and thus also an increase of the number of the team members. Secondly, with
a view toward a range of possible future business expansion opportunities, closer management
of corporate communications in the USA as the Group’s most important individual market and
as the relevant capital market is necessary in order to maintain the brand image and to enable
and establish access to opinion leaders (journalists, influencers). Thirdly, with regard to the new
newsroom context that will create a single unit and improved coordination of the Content
House, PR and Corporate Communications teams, employee-related topics are to be given
more attention. The appropriate personnel resources are to be created for this purpose in
order to enable stronger proactive internal communication.
Tasks and Accountabilities:
The Head of Corporate Communications Americas (Global) External and Internal & Corporate
Citizenship (m/f/non-binary) will be responsible for internal and external company
communication in the AMERICAS region. In particular, he/she will be responsible for managing
media relations and maintaining/establishing contact with opinion leaders and media partners
in the region. He/she will respond to inquiries from journalists and influencers, coordinate CEO
interviews in close coordination with the Director Corporate Communications, monitor and
manage communication issues with regard to individual countries or the region, and also take
on a wide range of editorial tasks. In addition, he/she will advise the CEO BIRKENSTOCK
AMERICAS on all matters related to internal and external corporate communications and act as
an interface to the local marketing/PR managers. In addition, he/she will be responsible for the
strategic focus topics across various countries, both internally and externally.
With regard to market-/country-related communication, the CEO BIRKENSTOCK Americas and
the Senior Leadership Team of the Americas region are key interfaces. Close contact maintained
with the marketing/PR managers of the respective countries. With regard to topic-related
communication, the Senior Leadership Team in the Americas region will be key interfaces. The
Head of Corporate Communications (m/f/non-binary) reports to the Global Director Corporate
• Excellent communication, journalistic writing and presentation skills
• Excellent personal network of contacts to corporate-relevant media in the USA
• Education:
– Bachelor’s Degree in economics, political science or communication studies
– Alternatively: traineeship and degree from journalism school
• Work experience:
– At least 10 years of professional experience in a comparable position at a
company/agency/consultancy firm
– Alternatively: position as a journalist at a high-quality medium (level: senior editor,
department head, editor-in-chief)
• Functional know-how:
– Good knowledge of the global footwear, apparel, luxury or lifestyle industry is
– Capital market experience is advantageous
• Language skills and related level:
– English (preferably AE) as native tongue
– German (level: at least C1) and ideally French, Spanish or Portuguese as an additional
• IT skills:
– MS Office
– TYPO3 skills are advantageous
Personal Skills:
• High quality standards; structured, analytical and reliable way of working
• Strong communication and presentation skills
• Hands-on mentality, team player
• Self-organization skills
• Professional demeanor
Working Conditions:
• Willingness to travel on business
• High affinity to the culture of the region due to professional and/or family background
If interested, please email cover letter and resume to Human Resources at
mhoessl@birkenstockusa.com with subject line “Head of Corporate Communications Birkenstock
Americas – Global”.

Job posted: 2022-05-10