Head of Marketing and Communications

29 Dec, 2021

Jobs

Head of Marketing and Communications

Pharma Logistics
Libertyville, IL

“We are building something big and if you are looking for a chance to prove yourself and to make an impact, I want to hear from you.” – Michael Zaccaro; President and CEO of Pharma Logistics
Challenge yourself and grow your career with the reverse distribution industry’s highest performer, Pharma Logistics. We are not an average company, our service is not average, our people are not average, and we work hard to hire outstanding colleagues for our team. We are seeking candidates that show passion for what they do, think in terms of continuous, never ending improvement and seek what is best for the team. If this is an environment where you feel you can thrive, then we invite you to join our team as our next Head of Marketing and Communications.

Your Impact:

We are looking for a Head of Marketing and Communications to join our team! You will be responsible for overseeing marketing policies and programs, as well as identify areas of improvement to increase brand awareness in regard to our presence on a Marketplace. We are looking for someone that is a hard-working, data-driven self-starter with experience designing, managing and optimizing integrated Demand Generation Campaigns. We also need you to be able to roll up your sleeves and make a difference.

 

You’re Accountable For:

  • Serve as  a member of the Pharma Logistics Leadership Team that sets the goals and the strategic direction of the company.
  • Create, expand, and implement paid demand gen campaigns that generate leads, drive awareness, and aid in the qualification of prospects (content syndication, digital banner ads, third party newsletters and email blasts, social posts, sponsored webinars, retargeting, etc.)
  • Maximize ROI from these paid programs and proactively optimize campaigns and content to increase performance
  • Manages execution of compelling content for all email marketing campaigns to drive inbound leads, nurture our evaluation customers, and ultimately convert new customers to grow the Marketplace business
  • Creates and executes renewal and upsell campaigns to increase customer lifetime value and Marketplace revenue
  • Promotes customer engagement by driving Marketplace review campaigns and customer surveys
  • Makes data driven decisions to optimize and report on campaign KPIs
  • Establishes relationships with IDN and GPO partners to unearth opportunities that attract net new customers to our customer funnel
  • Negotiate programs and liaise with media vendors to identify ways to further leverage data and campaign creative to capture more leads for less (driving CPL down)
  • Conducts optimization experiments across our digital marketing outreach to improve key performance indicators (i.e. click through, open rate, cost/lead, etc.)
  • Develop pricing strategies to maximize return on investment through partnership with Strategic Execution department

Successful Pharmers Have:

  • MBA preferred
  • Proven ability to lead and execute lead generation programs
  • Ability to plan, execute and measure multiple marketing campaigns

Our Next Pharmer Needs to Have:

  • Bachelor’s Degree
  • Minimum of 10 years marketing experience
  • Strong sense of urgency and ability to generate exceptional results by driving performance and collaborating across boundaries
  • Effective stakeholder and relationship management experience; able to interact and build trusted relationships with multiple levels
  • Experience in leading and motivating agency partners to deliver high impact marketing initiatives
  • Experience in creating, tracking and reporting KPIs

Pharma Logistics is committed to the employment and advancement of minorities, females, individuals with disabilities, and veterans. We are an equal opportunity employer and do not discriminate in hiring or employment on the basis of race, color, religion, sex, national origin, ancestry, citizenship status, age, marital status, disability, veteran status, sexual orientation, genetic information or any other characteristic protected by applicable law.

 

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Job posted: 2021-12-29