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International Content Marketing Manager

International Content Marketing Manager
Organization: Roku
Location: Santa Monica, CA
Date Posted: 11/03/2023

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US, and we’ve set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you’ll make a valuable – and valued – contribution. We’re a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the role

Roku is seeking an International Marketing Manager to support Roku’s Global Content Marketing team. Role will be heavily involved in international marketing with an emphasis on the Canadian market, global marketing campaigns for Roku Originals, library/direct license, and live events premiering on The Roku Channel. We use the power of the Roku platform and owned marketing channels to drive growth and engagement of content on our service. This role will focus on supporting the team developing and executing an evergreen global content marketing strategy to attract and engage viewers. In this role you will partner closely with the content acquisition team, marketing creative, ops, media strategy, PR, social, programming, sponsorship teams and more to align teams on marketing strategy and execute engaging campaigns for our users.

For California Only – The estimated annual salary for this position is between $60,000 and $180,000 annually.

Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you’ll be doing

  • Help scale campaigns globally directing cross-functional teams with strategic and creative oversight on territory specific plans.
  • Create and execute marketing campaigns in full for the Canadian market.
  • Taking ownership of internal and external communication with high-level stakeholders across all campaign touchpoints.
  • Provide manager level support to global content marketing campaigns, working closely with campaign leads to manage timelines, creative, and asset delivery.
  • Be enthusiastic and curious about content marketing and streaming.
  • Have your finger on the pulse of entertainment, social trends, and cognizant of the competitive landscape of television and film.
  • Consolidate plans into creative-briefs and manage feedback process across multiple divisions.
  • Support buzzworthy collaborations with PR, talent, social, and media teams to generate title awareness and effectively impact business goals.
  • Proactively manage timelines and partners to ensure on-time deliverables, identify potential roadblocks, and adjust to mitigate risks and ensure campaigns run smoothly.
  • Oversee deliverable flow in-house and communicate effectively with internal stakeholders, coordinating approval of final assets and legal requirements.
  • Actively share campaign level insights across content marketing and programming.

We’re excited if you have

  • 3-5 years of direct experience working on content marketing campaigns at a studio, streaming, agency, or subscription entertainment service.
  • Required Education: Bachelor’s Degree.
  • Familiarity and understanding of international markets and scaling a campaign globally.
  • Strong communicator and team-player with organizational skills and success leading complex cross functional marketing programs.
  • Detailed and can multitask without missing a beat – not afraid of a follow up and an efficient and organized approach to project management.
  • Self-direction with a high sense of urgency–a proactive and adaptable “doer”; entrepreneurial and comfortable operating with ambiguity and change; eager to learn and build; a no-task-too-small mentality; unafraid to ask questions, raise your hand for help, or offer it up.
  • You habitually exercise discretion with internal, sensitive, and confidential business; you’re keenly aware of your location, audience, surroundings, and who might be listening.
  • Can operate and thrive under tight timelines and ability to pivot with ease.
  • Curious creative mind, and strong eye for visual design.
  • Understanding of digital (performance) media.
  • An innate ability to keep up with, and understand what is relevant, on-trend, and outdated.
  • #LI_CU1

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company’s success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We’re independent thinkers with big ideas who act boldly, move fast, and accomplish extraordinary things through collaboration and trust. In short, at Roku, you’ll be part of a company that’s changing how the world watches TV.

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn’t real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002.

To learn more about Roku, our global footprint, and how we’ve grown, visit Roku Factsheet.


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