Local Programs Writer and Content Manager
Position Summary: PeopleForBikes (PFB) seeks a full-time content manager to create and manage content related to all Local Programs, including PlacesForBikes, the Better Bike Share Partnership (BBSP) and Youth Cycling. This includes writing stories and managing social media and website updates for BBSP, writing about city efforts to build support for and implement connected mobility networks, guiding script development for a video series, and producing reports, one-pagers and other written material for Local Programs audiences, partners and funders.
The Local Programs Writer and Content Manager primary duties are to 1) research and write about all issues related to bike share, bicycling, mobility networks and mobility equity, with a special focus on efforts to increase ridership in low-income and communities of color, 2) manage social media accounts and website for BBSP, and 3) create, add to and manage content for Local Programs social media, website and blogs.
The majority of the content will be published on Local Programs websites and blogs. Responsibility also includes taking or acquiring pictures and simple video to be used alongside content. Story types may include sharing grantee programs and accomplishments, interviews with shared micromobility users, operators and city staff, distilling research papers into key concepts and findings, identifying trends in access to mobility options by neighborhoods or finding an equity-related angle in a media article that mentions biking, and disseminating news about related work from Local Programs partners. Additionally, the Local Programs Writer and Content Manager will be tasked with supporting the development of an educational video series, including website updates, video production, script writing, and marketing plan.
The Local Programs Writer & Content Manager will help PeopleForBikes and the Local Programs team identify key audiences for content and develop metrics to track the effectiveness of communications in order to grow readership across multiple channels and attract viewers to PeopleForBikes and Local Programs websites.
Duties and Responsibilities:
- Produces and manages all content on Local Programs websites; minimum of eight blogs created and posted per month
- Develops an editorial plan annually
- Manages BBSP social media accounts, including Facebook, Instagram and Twitter
- Updates and adds content to the BBSP website, including resources, events and images
- Collaborates in the ongoing development of the BBSP brand
- Works closely with PeopleForBikes staff to adhere to budget guidelines and deliver on editorial objectives
- Manages relationships with other blog contributors
- Monitors and analyzes readership across multiple channels and strives to increase it
- Defines target audiences and tailors content accordingly
- Pitches blog content to other relevant blogs and news sources
- Monitors and records placement of blog content
- When it is safe, willingness to travel occasionally
- Other duties as assigned
- Understanding, interest and experience in equity issues, community outreach, social justice and equity and justice in transportation and mobility
- Writing experience and a degree in English, public policy or public health OR at least three years of journalism experience
- At least two years of experience writing published content
- Familiarity with mobility-related efforts of city government
- Enthusiastic about developing connections and contacts in mobility and media
- Working knowledge of city planning jargon and the ability to write technically as well as translate for a broader audience
- Experience managing and creating content for the web
- Ability to find and use basic HTML commands and navigate website content management system
- Ability to cooperate and communicate effectively with coworkers, supervisor and outside contacts
- Excellent organizational skills and detail-oriented
- Team-oriented and able to accept ideas and strategy from other individuals
- Self-directed and able to carry out assignments without supervision
- Enthusiastic for getting people safely around the places they live and work
- PeopleForBikes will consider alternative ways that an applicant may have gained the desired qualifications, outside of traditional pathways
Compensation and benefits:
This “at-will” position offers an annual salary of $50,000 – $60,000. PeopleForBikes offers an excellent and comprehensive benefits package. This includes paid health insurance for employees, a generous paid-time-off (PTO) policy including 22 days plus federal holidays, paid parental leave, flexible work schedule including work from home options, and optional participation in a deferred compensation retirement plan, with immediate vesting of the competitive employer match. In addition, we provide long-term disability insurance, a regional public transportation pass, a cell phone plan, along with other benefits.
At PeopleForBikes, our agreed-upon set of team norms is what drives us to do our best every day we show up to work: we continually strive to build and strengthen our team, we work together effectively to serve our mission and we have fun. Beyond that, we’re casual, we work flexibly with some remote work allowed and we love dogs. You don’t have to be an amazing bike rider to work here — what matters to us is a desire to work alongside passionate people improving the world through bikes.
- Interested applicants should submit a resume and cover letter in one, single PDF file, via email, with “Local Programs Writer and Content Manager” in the subject line to PeopleForBikes Director of Local Innovation, Sara Studdard, at email@example.com.
- The cover letter should be no longer than one page, and briefly explain the candidate’s applicable experience, specifically their ability to write about issues with an understanding of disparate access for people of color and for people living in low-income neighborhoods.
- Due to volume, we are not able to respond to telephone or in-person inquiries.
- The position is available immediately and will remain open until November 13, 2020.
- Interested applicants are encouraged to visit PeopleForBikes.org for general information and organizational background.
- PeopleForBikes is an equal opportunity employer.
Learn more here
Our work to create safer, more comfortable and more accessible places for everyone to ride starts with us. As an equal opportunity employer, we are committed to hiring a diverse workforce. We want our staff to be reflective of the backgrounds, experiences, and perspectives of the communities we serve and to create an inclusive work environment where employees and the communities we serve feel welcomed, valued, respected, and received.
Job posted: 2020-11-03