Manager, Advocacy

07 Feb, 2021


Manager, Advocacy

Columbus, OH

Business Unit Description

State & Community Engagement (SCE) is part of Community, State and National Affairs (CSN). The SCE team includes: 53 states and territories across 6 regions with regional management, the Office of Volunteer Engagement, the Office of Community Engagement (including the National Retired Teachers Association (NRTA): AARP’s Educator Community), and the Legal Counsel for the Elderly (LCE).

SCE Vision:

-State & Community Engagement (SCE) enables AARP to be a nationwide organization, which strengthens our capacity to carry out our mission.

-SCE brings AARP closer to our members, people 50+, and their families, which allows us to listen – and respond – to their wants and needs that align with our mission.

-We drive an impact agenda, deepen relationships with key audiences & stakeholders, and build AARP’s relevance at the community and state levels.


The Manager, Advocacy is responsible for providing implementation for the statewide federal and state advocacy strategy in Ohio and therein reporting to the State Director, and leads results-oriented implementation of the national, state and community priority issue agenda. As part of the OhioLeadership Team, comprised of the State Director and Manager of Outreach, works with the Ohio Executive Council and the State Director to integrate the strategy into the overall state plan.


1. Builds and maintains a strong team, consisting of high-functioning generalists and skilled subject matter professionals to implement advocacy, education, volunteer engagement, multicultural relevance, brand, and member experiences.

2. Leads an approach for state and federal outreach, Multicultural Member Engagement and Volunteer Management to work with team members and colleagues, and with national AARP colleagues to implement goals, campaigns, work plans and metrics. The manager cultivates and maintains relationships, both external and internal across the AARP Enterprise, and empowers team members to do the same.

3. Plans and recommends strategic vision to the State Director and Executive Council for targeted state and federal advocacy, and translates the vision and strategy into a plan that can be readily communicated and implemented with Ohio team members, volunteers and external partners.

4. Manages budget and resource allocation for state and federal outreach and advocacy.

5. Supervises and leads a team of professionals in Ohio, using best in class practices of management to motivate, support, recognize and continually improve team performance to achieve enterprise goals and a shared vision. Develops and monitors work plans for and with staff; manages and documents staff performance and takes corrective action when necessary. Ensures that policies and procedures are carried out appropriately and identifies training/development needs of staff. Engenders results-oriented collaboration across the matrix functions and team members; and operates with transparency in decision-making and in the allocation of resources.

6. Leads team in a cross-functional implementation of the state plan, incorporating specifics of demographic, cultural and economic dynamics into how Ohio’s enterprise goals are presented and perceived by the 50+ public, media and decisions makers across public, private and social sectors, to grow relevance and impact in targeted communities. The Manager helps integrate other functions to meet the goals of the market.

7. Calibrates implementation of the state plan regularly, in conjunction with the Ohio Leadership team and national office, to reflect changing needs of the 50+ population, or dynamics in the environment or enterprise.

8. Builds strong, collaborative working relationships with AARP Ohio Leadership Team and participates as an active member of the team with an eye to achieving statewide goals and vision.

9. Represents AARP Ohio in relevant forums, serves on AARP Enterprise task forces and work groups, representing both state and national priorities.

10. Exhibits AARP values in all interactions.


• Has a track record of communicating effectively with the media, policymakers and other external stakeholders

• Able to build quick rapport for results-oriented relationships, with a lens of cultural competence, 2-3 years managing external relationships, including with diverse audiences.

• Strong understanding of public policy issues facing the state and AARP membership in particular, some policy experience preferred.

• 5+ years of experience managing a diverse workforce environment.

• Demonstrates a high level of competence with oral and written communication, computer literacy, social media, strategic thinking, and people management skills

• Experience with strategic planning, and financial/budget management

• Completion of Bachelor’s degree in public administration, social work, community organization/development political science, public policy, law, or related discipline.

• Knowledge of and experience with common approaches for marketing research and marketing data analysis.

• 5+ years multicultural audience experience preferred.

• 5+ years of experience managing a volunteer structure that is distributed and complex, and related operational needs including working with volunteers at the executive and grassroots level.

Benefits Offered

AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits.

Equal Employment Opportunity

AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.

Learn more here

Job posted: 2021-02-07