Manager Advocacy Communication and Production
As the world’s largest organization of board-certified pathologists and leading provider of laboratory accreditation and proficiency testing programs, the College of American Pathologists (CAP) serves patients, pathologists, and the public by fostering and advocating excellence in the practice of pathology and laboratory medicine worldwide. In 2018, the CAP was recognized as one of the Chicago Tribune’s Top Workplaces and as a socially responsible employer by Center for Companies That Care.
The Manager, Advocacy Communications & Production is responsible for the development and dissemination of advocacy communications to internal audiences (CAP members and staff) and external audiences.
Core Job Responsibilities
- Promote the CAP’s overall advocacy strategy by providing content and production support on pathology and laboratory advocacy issues for specific communications vehicles targeted to Members, leadership, and staff.
- Oversee and manage advocacy digital communications strategy.
- Write, create, and publish advocacy content on CAP social media channels.
- Ensure advocacy content on CAP.org is continuously updated, working with subject matter experts for both immediate- and longer-term updates.
- Monitor performance of member engagement with content, making necessary adjustments to optimize member experience.
- Serve as point-person for member leader presentations, both in writing and graphic concept and design.
- Assist advocacy staff (eg, Grassroots, Legislative, Regulatory, Registry) with the creation of content that concisely communicates complex advocacy policies for a general audience.
- Serve as Advocacy Communications point-person for state pathology initiatives and intersections across Advocacy, Membership, Communications, Marketing, Digital, and Creative departments.
- Provide back-up operator support for advocacy webinars and on-demand learning initiatives.
- Conduct daily/weekly monitoring of the content and competitive positioning of other pathology, laboratory, and/or accrediting organizations.
Qualifications for this role
- Strong interpersonal communication skills, ability to effectively network within the organization to get the job done.
- Creativity, curiosity.
- Ability to recognize and act on opportunities.
- Strong attention to detail with the enterprise view in mind.
- Ability to understand audiences’ needs for information and at what level to present it.
- Willingness to research multiple sources to inform decision making.
- Well informed about current events (especially health care issues, politics, and government affairs) through frequent consumption of all forms of media, including online, broadcast, and print.
- High level of organization and detail.
- Excellent writing and proofreading skills.
- Extensive experience creating content, copywriting, graphic design, and content management—especially for the social media environment.
- Experience collecting and analyzing user data on social media and web properties to provide actionable insights to leadership and program managers.
- Ability to engage followers on social media and use different engagement strategies using current industry best practices and demonstrated ability to adjust when needed to align with application, program, and/or algorithm changes.
- Demonstrated experience using keywords and hashtags effectively to increase engagement.
- Experience creating professional videos and graphics and using editing tools – video production and software needs to design and develop creative assets to be determined in collaboration with manager.
- Experience with media reporting and analysis tools available within the social media platforms, as well as Google analytics and/or third-party measurement software.
- Ability to analyze and interpret complex health care legislative and regulatory issues.
- Ability to write clearly and concisely under a tight deadline and edit material for publication.
- Comfortable working with association members and staff at all levels throughout the organization.
- Proficiency in multimedia communications platforms and tools, including email, website, social media, advertising, and video.
- Proficiency using a range of operating systems, digital platforms, and apps.
- Proficiency in the use and application of the AP Stylebook and the Chicago Manual of Style.
- Comfortable with the use of medical and scientific terminology.
- Expert in writing for digital platforms and creating all types of graphics.
- Strong knowledge of content management systems that build and maintain websites.
- Expert in SEO best practices.
- Willingness to learn new systems, as needed, whether in support of the enterprise as a whole or communications specifically (e.g. media tools).
- Bachelor’s degree in English, Communications, Journalism, Public Relations or Marketing.
- At least three years of work experience in general communications and/or journalism with proven writing ability.
- Experience in effectively delivering strategic communications support within a transformation context.
- Experience in working in varied organizational communication service models.
- Background in health care policy and membership associations, preferred.
- Requires strong project management and meeting multiple deadlines on multiple projects.
- Occasional travel
Cover Letter and Resume Required.
CAP is an equal opportunity/affirmative action employer. CAP recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, sexual orientation or preference, veteran status, physical or mental disability, marital status, or any other legally protected status in accordance with applicable federal, state, and local laws.
Job posted: 2020-08-21