Manager, Communications

24 Mar, 2021


Manager, Communications

Arlington, VA

FMI represents food retailers and wholesalers and develops and promotes policies, programs and forums supporting its members, their customers and supplier partners, and other industry stakeholders in the areas of:

• government relations;

• food and product safety and defense;

• education;

• industry collaboration and networking;

• research;

• health and wellness;

• social, environmental and sustainability programs; and

• communications.

By pursuing these activities, FMI provides leadership and advocacy for the food and consumer product industry worldwide as the industry innovates to meet the changing needs of its customers.

Primary Purpose:

To create, implement and oversee public relations and communications programs at FMI. This role will serve FMI members by helping to build and execute successful communications campaigns related to issues and brand management, public policy and regulatory issues at the federal level, serving as a communications liaison and principal to the government affairs and food safety teams. The role will help develop strategic campaigns and public relations tactics against policy and regulatory priorities and drive awareness among key media stakeholders and influencers. This role will also support the state affairs team on grassroots outreach and amplification strategies. Representing a significant role within the communications and marketing team, the manager of communications will support FMI’s robust and growing digital engagement strategy and editorial agenda.

Essential Job Functions:

Public Relations (PR) and Digital Communications Management

In collaborative fashion with editorial planning and PR team leads, execute social media tactics, campaigns and strategies
Work with PR team to support media relations activities, nurturing relationships with both trade and business press
Support the development and implementation of digital communication strategies for FMI’s blog and social media channels
Support the digital communications function by analyzing data from web analytics reports to measure PR impact
Implement content strategies to drive traffic to the various communications platforms and monitor the effectiveness of the strategies
Support production and distribution of membership publications such as newsletters, annual reports and content for the FMI website
Work closely with the Web team at FMI to manage interface and digital coordination of material published via the blog and website

Public Affairs Communications Management

Develop media relationships with Capitol Hill reporters on priority issues; pitch and engage press on FMI policy priorities
Identify and grow social media opportunities on legislative and regulatory issues
Develop creative, effective approaches to difficult communications challenges
Enhance dialog and engagement opportunities with member companies by leveraging information from the FMI database and utilizing quick surveys, webinars, digital tools and other recommended tactics
Ensure that all lobbyist and PR activities have a strong member communications and social media component
Broaden FMI editorial calendar on policy and regulatory issues, identifying opportunities for both media and member communications
Edit, manage and influence production and distribution of government relations publications such as newsletters, mid-year and annual reports and content for
Work closely with the digital communications and marketing functions at FMI to manage interface and coordination of material published via FMI channels, namely the government relations social media channels
With guidance from PR team leads, execute social media tactics, campaigns and strategies relating to public affairs

Other Job Functions:

Other duties and projects as assigned or directed

Physical Requirements:

Normal office environment requiring use of typical business equipment (e.g., computer, telephone, fax and copier machines)
Ability to travel to meetings to support on-site activities

College degree in communications, public relations, political science, digital marketing, or related areas and a minimum of three to five years of prior professional work experience
Previous work in a communications role or in a related capacity on Capitol Hill
Proven track record working on public policy communications for a company or in the public sector
Strong media relations experience
Computer and Internet expertise with an excellent working knowledge of Microsoft Office products (Word, PowerPoint, Excel), Adobe products, MailChimp, and web content management systems. Ability to understand and use database software to process and maintain spreadsheet information
Proficient in basic HTML coding and Web analytics gathering
Experience using various social media platforms, including, but not limited to LinkedIn, Instagram, Twitter, and YouTube
Experience with leveraging social media management and analytics tools, including but not limited to Cision, Hootsuite and other social monitoring systems
Experience writing, editing and crafting content for web and social media
Experience in the preparation of invoices, business accounts and reports
Excellent telephone and interpersonal communication skills
Strong oral and written communication skills (including editing and proofreading skills)
Strong customer service and team orientation
Self-directed with excellent time and project management skills and an ability to organize, prioritize and accomplish multiple tasks with strict attention to detail and with minimal supervision

EOE STATEMENT FMI is an Equal Opportunity Employer. We will consider applicants for this position without regard to any category protected by applicable federal, state or local law, including but not limited to: race, color, religion, sex, national origin, age, physical or mental disability, genetic information, veteran status or uniformed service member status.

Learn more here

Job posted: 2021-03-24