Manager, Digital Communications

27 Sep, 2021


Manager, Digital Communications

American Gas Association
Washington, DC

Position Overview

Reporting to the Director of Communications, the Manager, Digital Communications is an integral member of AGA’s Communications Team and a key contributor to AGA’s communications strategy. The Manager is responsible for daily management of AGA’s digital and web properties, including the blog and social media platforms (Twitter, LinkedIn, Facebook, Instagram and YouTube) through the effective use of digital media tools and tracking platforms to provide timely and valuable information to targeted audiences.

The Manager is responsible for driving improvements to the overall web experience and growing and cultivating critical online audiences through oversight of all content and web communications and strategic oversite of key metrics. The Manager is expected to partner with other Communications Team colleagues, AGA’s IT department, other internal stakeholders and AGA members as appropriate.

Role and Responsibilities

Strategy, Vision and Leadership

  • Engage with AGA Communications Team to help develop editorial themes and related messaging, posts and other digital content to support those themes and position AGA as the leading, credible voice and educational hub for natural gas issues.
  • Develop web marketing/communications strategies and branded social media campaigns to support and execute the organization’s communications plans;
  • Create content that aligns with the digital editorial calendar and contribute to overall Communications editorial calendar to support broader strategy
  • Work closely with the AGA leadership, IT department and internal website committee to support ongoing digital transformation of the website, including content creation and copy writing, developing training materials for internal staff, and ensuring a seamless user experience across public-facing and members-only sections;
  • In coordination with the IT team, oversee the updating of AGA’s e-newsletter platform (Higher Logic) templates, membership database integration and subscriber preference pages, as well as work with staff to follow new guidelines, best practices and troubleshooting efforts;
  • Collaborate with IT colleagues on web infrastructure improvements and security to ensure the usefulness of the sites with key audiences;
  • Ensure brand consistency across all AGA web properties, e-newsletters and social media platforms;
  • Utilize Google analytics, Meltwater and other web audience software to analyze demographic and behavioral characteristics of the targeted audiences, to help guide the association’s digital strategy;
  • Deliver analytical reports to inform the Vice President, Communications and CEO of association’s website and social media platform metrics and make adjustments accordingly;
  • Assist with outreach efforts to Member Company Communications delegates to gain an understanding of the digital communications needs and strategies of the membership;
  • Develop and maintain a strong network of digital media professionals in organizations operating in both the public and private sectors to keep abreast of new and innovative tools/practices to maximize the efficiency and effectiveness of websites;
  • Employ best practices in all aspects of web publishing, site usage/navigation and measurement
  • Recommend use of emerging technology and strategies for cultivating and growing online audiences
  • Develop a strong working knowledge of natural gas industry issues and terminology

Digital Media Operations

  • Day-to-day management of the content and messaging on AGA website, blog and social media platforms, including creative process, executive, implementation and troubleshooting efforts;
  • Direct and execute all web property design enhancements to ensure the look, feel and usability are well aligned with the Association’s objectives and communications activities;
  • Help with oversight of vendors used for web services, as well as additional digital and design projects;
  • Perform optimization activities to achieve higher ranking in search engine results whether through creating original, organic content or digital advertising on social media platforms;
  • Manage the consistent presentation of the AGA brand with all web communications activities;
  • Day-to-day assistance with current website updates and staff/member troubleshooting around website usage and updates. Work with Director, Communications to establish website metrics based on current web best practices, provide ongoing reporting and analysis of website traffic and usage, use performance to help guide communications strategy and execution.
  • Will work closely with Communications Specialist to support various tasks when backup coverage is needed (e.g. daily media clips, publishing blog posts, etc.)
  • Employ e-newsletter platforms and list management using Higher Logic

Qualifications and Education Requirements

  • Bachelor’s degree in Communications or related discipline required
  • At least 5-7 years related work experience
  • Proven experience in the development and ongoing management of websites for large organizations; industry association and/or energy experience is preferred
  • Demonstrated excellent writing and editorial capability, excellent communication skills
  • Proficiency with web and social media metric tools (e.g. Google Analytics, Meltwater)
  • Ability to perform and/or manage graphic design layout activities
  • Ability to make decisions in a changing environment and anticipate future needs
  • Performance-driven with the ability to work under pressure, meet deadlines and handle

Learn more here

Job posted: 2021-09-27