Manager, Digital Communications, #625

04 Jan, 2022


Manager, Digital Communications, #625

Children's Hospital Association
Washington, DC

Job Description:


Children’s Hospital Association (CHA) is committed to advancing diversity, equity, and inclusion, working along four key fronts:

  • Within the CHA organization
  • Within the CHA children’s hospital membership
  • Within children’s hospitals and their communities via care delivery
  • Within the policymaking environment in Washington, DC

With children’s hospitals we strive to ensure organizational cultures where everyone feels valued and actively participates in the mission of our organizations. Racism stands firmly in the way of improving children’s health. We remain vigilant in our quest for a diverse and inclusive com­munity and in standing against racism and discrimination wherever it exists.


Children’s Hospital Association (CHA) is committed to the health and safety of our employees, vendors, and those we work with at and in support of our nation’s children’s hospitals. CHA requires all new hires, regardless of position or location, to be fully vaccinated. All new hires must have received two Pfizer or Moderna vaccinations or one Johnson & Johnson vaccination, in addition to completion of a two-week period after the final vaccination, prior to the first day of employment at CHA.


CHA advances child health through innovation in the quality, cost, and delivery of care. Representing 220 members, CHA is the voice of our member hospitals nationally. These hospitals are essential providers, setting the standard for the highest quality pediatric care while training the next generation of pediatricians. With its members, CHA champions policies that enable pediatric hospitals to better serve children; leverages its position as the pediatric leader in data analytics to facilitate national collaborative and research efforts to improve performance; and spreads best practices to benefit the children of our nation. CHA has offices in Lenexa, KS, and Washington, DC.


Visa sponsorship is not available for this position


Implements the organization’s corporate social media strategy for advocacy and its grassroots advocacy website (Speak Now for Kids). In partnership with other members of the External Relations and Marketing Communications teams, the person in this position will help integrate an overall digital media strategy, as well as discrete campaigns as needed. They ensure digital properties align with Children’s Hospital Association (CHA)’s overall strategic plan and effectively engage key audiences around CHA’s work.


Manages Social Media Content and Strategies

  • Develop and implement strategies for growing the digital presence and advancing the work of CHA and Speak Now for Kids across major digital platforms (email, website, social media).
  • Produce compelling visual and written content and programming for social media channels (Facebook, Twitter, LinkedIn, Instagram and YouTube) including rapid response and evergreen content.
  • Identify, recommend, and implement new digital media strategies and new digital platforms based on best practices in digital communications and nonprofit advocacy.
  • Lead multifaceted digital campaigns designed to grow the advocacy base and generate user engagement around calls to action.
  • Develop content for Digital Toolkits for coalition partners and allies on the Hill.
  • Serve as strategic digital advisor to member children’s hospitals, partner organizations and coalition members as part of our campaigns and partnerships.
  • Create readouts and analytics reports on digital platforms (website and social media) and campaigns.
  • Lead ongoing graphic design tasks for digital implementation using Adobe Illustrator, InDesign, Canva, Photoshop, etc.
  • Support branding and messaging consistency across media.
  • Lead SEO strategy and implementation for advocacy website.
  • Interact with followers through community listening and engagement.

Support Digital Efforts Across Departments and Vendors

  • Work with external website development team on design and functionality.
  • Cultivates positive relations with children’s hospitals through regular outreach.

Supports Lobby Day

  • Supports programming for CHA’s Speak Now For Kids Family Advocacy Day, which is a day spent elevating patient stories and education lawmakers about the unique role of children’s hospitals.
  • Develops and executes social media strategy to advance advocacy messages and increase hospital and advocate engagement.

Experience and Skills:


  • Bachelor’s degree in communications or public relations, marketing, journalism, public health, public policy, or related discipline is required.

Experience and Special Skills:

  • Minimum of 5-7 years of experience in communications and digital storytelling experience.
  • Understanding of strategic messaging and strong writing skills for all social platforms.
  • Knowledge of hospitals, health policy, children’s issues, state and federal legislative processes and constituency building within an association preferred.
  • Campaign or PR agency experience preferred but not required.
  • Experience writing and executing email campaigns for nonprofits or political campaigns.
  • Experience with online scheduling tools such as Agorapulse, Hootsuite, or Sprout Social.
  • Understanding of social media and online communications.
  • Familiarity with HTML, NationBuilder, WordPress/other Content Management Systems and CRMs.
  • Strong project management skills.
  • Experience with Google Ad Words and SEO strategy.
  • Fluency in a wide variety of social media platforms, including Facebook, LinkedIn, Instagram, Twitter, YouTube, etc.
  • Experience in video editing and graphic design.
  • Strong copy-editing skills.
  • Broad understanding of web production and online marketing.
  • Excellent writing, conceptual, analytical, and organizational skills.
  • Ability to manage multiple projects and setting priorities.
  • Strong experience with WordPress; familiarity with HTML and CSS.
  • Knowledge and prior use of Adobe Creative Suite preferred.
  • Experience with email segmentation and communication strategies, specifically for increasing action rates for advocacy.
  • Highly organized, attention to detail and adherence to deadlines.
  • Sense of humor, creative energy, proactive and a great team player.
  • Strong skills working in teams; problem solver; relationship-builder; and strong interpersonal skills.
  • Ability to work under pressure and handle stress.

Children’s Hospital Association is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin, and protected veteran status, or disability status.

Learn more here

Job posted: 2022-01-04