Manager, Digital Marketing – Paid & Organic

06 Sep, 2022

Jobs

Manager, Digital Marketing – Paid & Organic

American Chemistry Council
Washington, D.C.

Position Summary

The position works to create, curate, and promote compelling content to help meet organizational goals for communications and advocacy, including helping to drive change around the traditional chemical manufacturing narrative. The ideal candidate is both a creative storyteller, as well as a proficient tactician.

The in-person position is located at American Chemistry Council’s (ACC) Headquarters in Washington, DC.  Responsible for developing content strategies (both paid and organic), executing media plans, optimizing performance, and reporting progress. Plays an integral role in aligning and supporting the organizations policy objectives, communications strategies, while enhancing ACC’s overall digital initiatives.  The position is also responsible for coordinating, editing and publishing fresh content for ACC’s network of web sites and social media handles, as well as ensuring the content across the Council’s digital ecosphere is cohesive. This position works closely with the Digital Communications and Marketing team and reports directly to the Senior Director, Marketing & Digital Communications.

Major Duties and Responsibilities

Create and manage editorial strategy to help achieve SEO/SEM/SMM goals.

Drive new approach around types of content to help the organization stand out among its competitors.

Help support real-time social engagement around key events, news and public affairs initiatives.

Create storytelling content including video, long and short form written content, infographics and data visualizations, etc. for a variety of subject matter experts.

Consult with staff and leadership for purposes of presenting a high-quality online representation of ACC issues, policy positions, and the organization’s strategic goals.

Analyze audience profiles and identify paid tactics that best reach targetable segments

Implement, monitor, and optimize ACC’s social media paid and organic marketing efforts on all relevant platforms, reporting results to stakeholders.

Assist with search engine marketing campaign efforts and is responsible for optimizing site content to increase search-ability and visibility on search engines.

Assesses, prepares, and disseminate web analytic reports to site owners and provide top-line reporting to Sr. Director, Marketing & Digital Communications on site performance.

Serves as point of contact for daily site content updates and maintenance requests for multiple content management systems, specifically Ibexa and WordPress.

Ensure message consistency and continually proof applicable web sites for brand consistency and writing accuracy.

Acquire a working knowledge of ACC, as well as issues and activities within the Communications department.

Participates in strategic planning for all ACC web sites.

Tracks, warehouses, and catalogs all web site content assets and content refresh schedule.

Performs other related duties as assigned.

Qualifications/Requirements

Bachelor’s degree in communications, multi-media, journalism, or related field.

Five years experience in public policy, issue advocacy, media relations or relevant field.

Demonstrated experience in web site development and support.

Strong written and verbal communications skills, including strong online writing skills.

Demonstrated ability to think creatively, strategically, and analytically with the ability to lead the development of projects that are distinctive and capture the attention of key stakeholders

Strong editing skills.

Ability to process technical and abstract verbal and written information for purposes of establishing beneficial messaging.

Ability to work independently with multiple constituencies in a complex organizational environment.

Knowledge of current development tools (e.g., HTML, WordPress, Photoshop, Illustrator, Premier, etc.)Experience with HootSuite, Google AdWords, Google Analytics, SharePoint, Content Management Systems, and Social Media Advertising (Twitter, LinkedIn, & Facebook).

Learn more here

Job posted: 2022-09-06