Manager, Social Media Marketing

24 Apr, 2020


Manager, Social Media Marketing

Nintendo of America
Redwood City, CA
Nintendo of America Inc.
The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Nintendo Switch system and the Nintendo 3DS family of portable systems. Since 1983, when it launched the Nintendo Entertainment System, Nintendo has sold more than 4.5 billion video games and more than 710 million hardware units globally, including Nintendo Switch and the Nintendo 3DS family of systems, as well as the Game Boy, Game Boy Advance, Nintendo DS family of systems, Super NES, Nintendo 64, Nintendo GameCube, Wii and Wii U systems. It has also created industry icons that have become well-known, household names, such as Mario, Donkey Kong, Metroid, Zelda and Pokémon. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at


  • Manages, implements and/or oversees key activities related to product launches and other social media activities, working independently and with other marketing and Strategic Communications teams
  • Manages platform content, optimization, reporting/analytics, content development and updates to social media channels 
  • Oversee direct reports within the social media team 
  • Drafts and/or edits various materials, including strategic campaign plans, social copy; also coordinates collection and distribution of relevant game assets
  • Prepares reports and presentations on social media marketing activities. May be required to present reports and presentations to senior leaders, executive management team and global headquarters
  • Strong understanding of what is and is not appropriate to share on Nintendo’s social channels
  • As designated, may represent Nintendo as an official corporate spokesperson in an on-camera or in-person capacity; successful completion of training required
  • Communicates on an ongoing basis with global headquarters and subsidiaries for program execution, meetings and to share best practices
  • Ongoing contact with social platform holders to manage relationships, maximize rollout of new functionality and ensure ongoing optimization of our channels
  • Backs up Strategic Communications team members as needed

  • Minimum of six years related experience in public relations, social media or marketing
  • Knowledge of strategic social media practices
  • Experience developing and executing social media programs
  • Experience managing budgets
  • Strong writing and editing skills
  • Experience creating still and video assets preferred
  • Experience managing direct reports preferred
  • Undergraduate degree in Communications, Public Relations, Marketing, Journalism, a related field, or equivalent preferred
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Job posted: 2020-04-24