Marketing & Communications Manager

26 Mar, 2021

Jobs

Marketing & Communications Manager

Association for Vascular Access
Remote
The Marketing & Communications Manager will provide marketing and communication support for AVA’s membership programs and services, member acquisition and retention campaigns, website updates, member communications, digital publications and AVA-driven thought-leadership/awareness programs.

 

This is a terrific career opportunity to show what you can do. No micromanagement here! You will be part of a dynamic, collaborative, high performing team with a results-oriented, entrepreneurial approach. You must be a self-starter with excellent follow-through to move the needle on impact and progress. Knowledge of healthcare settings, medical and nursing industries helpful but not required. A great attitude and expertise are required.

 

Essential Job Functions and Personal Attributes:

  1. Digital Strategy
    • Working with the team, create an overall digital content strategy to amplify AVA’s reach, expand our audience, deepen the engagement of our members to improve member retention and increase brand awareness of events, programs and products
    • Create visual stories and videos to be used intermittently on the AVA website and in marketing through social media posts and emails
  2. Social Media
    • Shape and execute the overall social media strategy
    • Serve as the main content manager for all social media accounts; write, edit, gather content from team members and approve all content
    • Collaborate with staff to create content for educational events and assist in managing live social media webinars, podcasts and other events
    • Execute, track, analyze and report on all social media activities
    • Establish benchmarks for social media channel performance, experiment with tactics to improve and track progress through analytics reports
    • Create and place paid ad campaigns on social media to increase AVA’s reach and drive ROI value for industry partners
  3. Email Marketing
    • Create content for announcements of AVA publications, including IQ (Intervascular Quarterly), JAVA, educational events and other products
    • Create an email strategy to increase member loyalty, product sales and event registrations
    • Create an email strategy to reach member prospects from leads generated from guest accounts and other marketing lists
    • Stay abreast of email marketing trends and best practices, ensuring optimal use of current tools and technologies to increase efficiency and expand AVA’s reach using marketing automation tools, A/B testing, social media integration, etc.
  4. Web Maintenance and Optimization
    • Responsible for overall content and quality of the website, including project planning and implementation for related initiatives
    • Collaborate with staff to review content regularly to ensure website is current
    • Research and implement strategies to increase the visibility of the AVA website using SEO
    • Supports execution of paid ad placement on the AVA website 
  1. Analytics
    • Provide performance metrics monthly for the website, IQ, e-blasts, social media campaigns, etc., and provide recommendations for adjustments to improve reach and impact
    • Provide campaign-based, monthly and quarterly reports to CEO/COO on defined benchmarks and metrics
  1. Personal Attributes
    • Team player with positive attitude; a proactive and creative driver and storyteller; energetic collaborator; a solution-seeker to everyday and new challenges who overcomes obstacles; embraces accountability; high EQ with peers and stakeholders
    • Enjoys innovation and creating new pathways to success; gets excited about new digital technology and methods of execution
    • Passion for nonprofit marketing communications work and making an impact on behalf of members and patients
    • Enjoys gathering and analyzing results as much as creative aspects of the work 

Basic Qualifications:

  • Bachelor’s degree in communications and/or marketing (equivalent experience may be accepted)
  • High attention to detail and high level of accuracy required
  • Strong business and promotional writing, oral communication and presentation skills
  • Proficient in Microsoft office applications (Word, PowerPoint, Excel and Outlook)
  • Proven ability to learn and effectively operate technology independently
  • Knowledgeable in SEO
  • Experience in managing multiple business social media accounts and utilizing technologies to increase followers and engagement
  • Experience with e-marketing systems (such as Constant Contact)
  • Experience with Photoshop, Illustrator and/or InDesign to edit and/or create branded social media graphics and the ability to advise on and edit video content into social media clips as needed
  • Experience developing web content with web content management systems such as HTML and CSS.
  • Strong organization and project management skills to manage internal and external workflow processes
  • Self-starter and driven with proven ability to work independently
  • Team player
  • Integrity and commitment to AVA’s mission
  • Uphold AVA’s Policies and Procedures, applicable GDPR, federal, state, and local laws 

Preferred Qualifications:

  • Knowledge of YourMembership (YM) association management software
  • Prior experience working in a virtual environment
  • Prior experience working with a national association or in similar nonprofit environment
    How to Apply
     Please include a job-specific cover letter, your resume, and one letter of recommendation.
NOTES:
Telecommuting is allowed.
About Association for Vascular Access
The Association for Vascular Access (AVA) was founded in 1985 to support and promote the specialty of vascular access. Vascular access is by far the most invasive medical procedure done with approximately 90 percent of hospital patients receiving some form of a vascular access device. The clinicians who perform vascular access procedures rely on AVA for information and education on the most up to date best clinical practices and cutting-edge procedures.

Job posted: 2021-03-26