Marketing Communications Manager
At Asahi Kasei we believe anyone can buy equipment or build a facility. It is our diverse team members around the globe who will enable us to develop ideas and technologies and capture the exciting opportunities that lie ahead. We look for candidates with a fresh perspective, people with a wide variety of skills who are creative thinkers, enjoy challenges and are driven to excel.
We are currently seeking applications to fill the following job opening at Crystal IS where we are partnering with customers to make the world a healthier, safer place with UVC LEDs that support disinfection and sensing applications around the world.
Crystal IS, Inc.Job Description:
We are currently seeking a Manager of Marketing Communication. This position will execute on marketing efforts for disinfection products related to the commercial market and channel. Reports to the Director of Product Management, this position will collaborate with the Sales and Product Marketing teams by leveraging an in-depth knowledge of channel product offerings to conceptualize and implement segmented marketing initiatives that reach both distributors and end-users to help drive conversion.
This position will be responsible for ensuring programs are innovative, consistent across all product touchpoints and equally supported by an online presence to truly stand out in the marketplace. The ideal candidate is a highly motivated, seasoned marketer with previous experience in B2B commercial products sector. They are a high-energy and team-oriented individual able to work independently while taking the reins to drive the success of key marketing channel projects, thriving on operational excellence and driven by project execution.
Serve a leading role in developing the marketing plan for all products within the organization to drive sales and margin growth Collaborate with the Sales team to create strategic, segmented campaigns that expand market share and enable aggressive growth in target markets Lead the development of key channel sales tools and collateral Understands the dynamics of each end-user vertical related to needs and competitor activities while keeping abreast of market size, trends and key players Lead the development of impactful sales presentations and trainings to support the delivery of successful Account-Based Marketing initiatives Identify market opportunity and initiate new projects in the adjacent or new markets, with strategic balance of short- and longer-term returns Works closely with Product Marketing on brand development and experiential activities for key product offerings Understands the changing and differing priorities based on territories and segments and how they impact overall marketing Develops the channel marketing strategy in line with company objectives Manages and evolves company and product branding strategy and guidelines for new products. Manage all aspects of messaging and collateral creation. Manage all aspects of website content and development with outside web agency. Continue to refresh search-engine optimization strategy to fit with evolving industry guidelines for further lead generation. Manage external PR and oversee all press relations and thought leadership programs. Coordinate with Asahi Kasei corporate team to align PR strategies and timing, and support Asahi Kasei divisions on Crystal IS product-related marketing projects Maintain marketing communications budget.
- Bachelor’s degree in marketing, communication, business administration or related field
- A minimum of seven years’ experience working in a team-leading marketing role
- Commercial products experience and advanced understanding of the Industrial channel
- Project management experience is a plus
- Demonstrates attention to detail with impeccable organizational skills
- Ability to understand product specs and translate into impactful marketing content
- Must have a sense of urgency and be deadline-oriented with a proven track record in managing and completing multiple projects simultaneously on time and on budget
- Must have strong analytical skill
- Possesses excellent communication skills
- Proficiency in using the Microsoft Office Suite including Word®, PowerPoint® and Excel®
- Proficiency in using Google Analytics, Pardot
Crystal IS Inc. is a leading manufacturer of UVC LEDs for monitoring and disinfection of water, air and surfaces. Our proprietary technology in semiconductor substrates (Aluminum Nitride) and epitaxial growth processes is used to create high performance UVC LEDs that are more compact, more reliable, environmentally friendly, with the ability to offer the most effective on-demand output from 230-280nm than traditional UV lamps. To learn more, visit www.cisuvc.com.
We believe a diverse workforce is crucial to our growth as a global supplier of advanced materials. Asahi Kasei is an equal opportunity employer.
Job posted: 2021-07-05