Marketing & Communications Manager

04 May, 2022


Marketing & Communications Manager


Wespay has an open position for a Marketing & Communications Manager. We are searching for a
creative, motivated, data driven, highly collaborative individual to join our team.
Position Summary
The Marketing & Communications Manager will be responsible for providing the AVP of Marketing &
Communications with marketing support, including the creation and execution of traditional and digital
marketing, communication campaigns, and development of content. The candidate will be detailoriented, creative, analytical and able to work at a fast pace under tight deadlines. The candidate
should have proven experience developing and launching integrated marketing campaigns to promote
an organization’s programs and services. Strong knowledge and experience with online content
standards, technologies, and tools (association management systems and email marketing platforms)
required. Search engine optimization experience a plus. Excellent writing, presentation, and proofreading skills required. Strong interpersonal and organizational skills are essential. Must be teamoriented and able to handle multiple projects concurrently. Work in conjunction with the AVP,
Marketing & Communications and our Education teams to implement ideas that elevate our training
assets and enhance member participation. This is a salaried, exempt, full-time, work-from-home
position, reporting to the AVP of Marketing & Communications.
Key Responsibilities
• Email Marketing:
o Execute email marketing campaigns and assist in the development of automated campaigns
(i.e.: Marketing Cloud Journeys).
o Produce, write, layout and deploy daily marketing emails using AP writing style.
o Assist in design and production of various email communications. Report on effectiveness and
suggest enhancements.
o Create and maintain marketing lists.
o Maintain the email schedule.
o Keep current with emerging marketing, trends and technologies.
o Develop and build email templates and creative assets for email communications.
o Measure and report email campaign effectiveness.
• Social media management:
o Create content and develop templates and creative assets for social media postings.
o Manage the execution and scheduling of social media posts.
o Review social media strategy and provide input on new tools and resources.
o Measure effectiveness of social media campaigns/posts and report results.
o Recommend additional social media platform for content placement.
• Work with graphic designer to develop and design engaging imagery to support digital
communications, ads and print collateral promoting programs, products, and events.
• Assist with updating and maintaining Wespay’s website.
• Leverage analytics and reporting tools to track digital engagement/utilization and provide (Google
Analytics, Marketing Cloud Data, Social Media data) recommendations for future strategies.
Skills and Qualifications
• Bachelor’s Degree in marketing, communications, or related field.
• Three to five plus years of experience in digital marketing.
• Experience with email marketing platforms (preferably Marketing Cloud – Email Studio).
• Excellent written and verbal communication skills.
• Strong proficiency in email marketing and social media management platforms.
• Proficiency in MS Office (MS Outlook, MS Word, MS Excel PowerPoint), email marketing
platforms Email Studio), AMS software (Nimble), social media, and analytics tools (Hootsuite,
Google Analytics, etc.)
• Understanding of style guidelines and a strong eye for editing and proofing.
Additional Desired Skills and Experience
• Basic video editing skills a plus.
• Experience with HTML.
• Understanding of AP writing style.
• Proficiency in Design software Adobe Illustrator, InDesign, Photoshop and Canva is a plus.
Salary is commensurate with qualifications. Benefits include annual target bonus potential, medical,
dental, vision, short and long-term disability insurance, along with life insurance, 401(k) with employer
match, and paid vacation and sick days.
To be considered, please provide a resume and cover letter to describing related
experience and expertise. In your cover letter include the current city and state you live in as well as
your expected salary range. Please submit your applications via email and include the job title in the
subject line. We may not be able to respond to every applicant.
About Wespay
As an innovative payments association, Wespay is dedicated to guiding members through the ever evolving payments industry with education, information, advisory and advocacy services. Our team
partners with financial institutions, third-party payment providers and organizations that supply payment
services related to operations and compliance, risk management and fraud, and payments strategies.

Job posted: 2022-05-04