Marketing & Communications Senior Specialist

23 Dec, 2020


Marketing & Communications Senior Specialist

McLean, VA

Fantastic opportunity direct hire opportunity for a Marketing & Communications Senior Specialist in Tysons, VA! Our client is seeking a Marketing Communications Senior Specialist to drive client-focused marketing events and integrated marketing communications campaigns in support of the company’s business growth, financial and operational goals. Our client, an engineering and technology company headquartered in the national capital region, provides large-scale systems and systems integration solutions for state and local governments; federal, defense and national security clients; and Fortune 100 technology, healthcare and industrial corporations.

Marketing & Communications Senior Specialist Responsibilities:

  • Lead the client-focused marketing activities through the development of digital and multimedia marketing toolkit materials and management of client, employee and recruiting-focused virtual tradeshows and events
  • Lead and support strategic, integrated marketing communications campaign efforts on behalf of the department
  • Prepare or edit marketing and communications materials for internal and external audiences
  • Work with internal stakeholders to write and prepare news stories, marketing collateral, presentations, video scripts and displays
  • Responsible for developing highly technical concepts
  • Support quality control and editing of internal and external news stories, as well as copy for print and digital content
  • Provide support for department market intelligence, competitive analysis and market segmentation research and reporting efforts
  • Responsible for coordinating with and overseeing the work of interns, coordinators and/or freelancers to complete projects
  • Work with the marketing and communications VP to formulate and drive the implementation of market-specific, omni-channel (earned, owned, shared and paid) marketing communications campaigns that promote the company’s subject matter expertise. The specialist will lead several ‘beats’ and will support one or more campaigns each year
  • Work with the VP of marketing and communications to establish campaign metrics. Gather quantitative and qualitative data to obtain feedback on marketing and communications activities and strategies. Present findings and make recommendations for further action. Provide input for weekly, monthly, quarterly and annual reports
  • Plan, manage and develop annual digital conference event and award submission calendars. award submissions, client events and tours
  • Provide brand stewardship through all marketing and communications activities. Support brand research, development and implementation efforts for the upcoming branding and digital campaign roll out
  • The marketing and communications department operates in a highly-collaborative structure that requires each of us to support other members of the team responsible for driving high-priority initiatives. The specialist may be regularly called upon to support projects led by other members of the team

Marketing & Communications Senior Specialist Requirements:

  • Previous experience consulting for a professional services, technology or AEC firm
  • Must enjoy working with information that is technical in nature and have the ability to tailor that information for both lay and specialized audiences
  • Bachelor’s Degree in Business, Marketing, or Communications; Masters preferred
  • Minimum 6 years of experience in marketing and communications
  • Excellent written communications skills with mastery of AP Style guidelines
  • Experience managing integrated campaigns as an external or in-house consultant
  • Experience managing marketing and employee events, site tours and demonstrations
  • Mastery of Microsoft Office (Word, Excel, PowerPoint) and familiarity with Adobe Creative Suite (InDesign, Illustrator, Photoshop)
  • Highly collaborative team player willing to jump in to support others on the team
  • Must be adaptable and able to work in a fast-paced environment with tight deadlines, and creatively solve problems
  • Organizational skills and attention to detail
  • Demonstrated analytical skills with research experience
  • Ability to interface with all levels of management
  • Willingness to work more than 40 hours per week

Marketing & Communications Senior Specialist Preferred Experience:

  • Familiarity with U.S. federal contracting
  • Familiarity with SharePoint and website content management systems
  • Experience with web analytics and media and social media distribution and tracking tools
  • Experience with data/statistical analysis tools such as SPSS, R, Matlab, Statistica or Stata
  • Basic HTML and CSS a plus
  • Master’s degree a plus
JobID: 319468AF
Learn more here

Job posted: 2020-12-23