Marketing and Communications Specialist

28 Oct, 2020

Jobs

Marketing and Communications Specialist

PLS Logistics
Cranberry Twp, PA

Overview

The Marketing and Communication Specialist will provide high level support to various departments at PLS. This position will be responsible for prioritizing projects to meet multiple deadlines in a fast-paced environment. Supports the firm in the development and execution of integrated marketing, business development and communications strategies to achieve a market leading position.

Responsibilities

  • Overall content strategy for the organization; including SEO efforts, sales collateral, blog, and branded assets
  • Business development – presentations, proposals and client facing deliverables
  • Public relations initiatives and events
  • Organic social media management
  • Media and advertising opportunities
  • Event coordination both internal and client-facing
  • Conduct market research to develop sales support for both regional and national marketing
  • Develop presentations and sales collateral for the brokerage sales team based on trends and needs
  • Manage PLS’ online reputation through Glassdoor, Indeed, and online company reviews
  • Develop lead generation strategies with marketing team and sales team
  • Create quarterly PLS Insider newsletter to send company wide
  • Create monthly internal e-newsletter for industry and marketing initiatives update
  • Support team with client communications, conferences and events
  • Work with Copywriter to develop all marketing and blog content and focus content SEO efforts
  • Collaborate with recruiting managers to promote open positions on PLS social platforms & run campaigns when needed
  • Assist with email campaign development and social media advertisements when needed
  • Oversee interns’ daily tasks

Qualifications

Minimum Requirements

  • Bachelor’s degree
  • Excellent communication and presentation skills
  • 2+ years in marketing, communications, public relations, or related fields
  • Strong interpersonal skills, especially in working with various levels of management

Learn more here

Job posted: 2020-10-28