Marketing & Public Relations Consultant (Job ID: 11805)

14 Sep, 2022


Marketing & Public Relations Consultant (Job ID: 11805)

Genesis Health Care System
Zanesville, OH

Overview of position:


An excellent writer and editor with an eye for detail that develops, oversees and implements public relations and marketing communication plans and projects to support the organization’s culture and goals. Writes, edits and keeps the Genesis employee newsletter on schedule for release every other week. Maintains webpages within the position’s area of responsibility. Develops concepts and copy for public relations and marketing materials including newsletters, magazines, fliers and brochures and participates in planning and implementation of special events.



Essential Duties:



1. Develops and implements marketing/public relations communication plans and projects to support the organization’s goals.
2. Maintains assigned webpages, ensuring standards for timeliness, accuracy and quality are met and copy meets standards for suitability and optimization for the online environment, and consistency of style, tone, messaging and relevancy.
3. Develops overall concept and writes copy for public relations and marketing materials, and coordinates production with appropriate team members, including newsletters, promotional fliers, website, social media, magazine, blogs, brochures, videos, etc.
4. Provides guidance and recommendations to organization contacts for the most effective marketing/public relations communication approaches
5. Maintains project records and monitors project budgets.
6. Participates in planning, oversight and execution of special events, activities and programming.
7. May coordinate media interviews with appropriate organization contacts, write news releases, provide background information to reporters and recommend talking points/key points for organizational contacts.
8. Completes other marketing, public relations and communications projects as assigned.




Minimum Qualifications:


Other information:

1. Bachelor’s degree in communications-related field including public relations, marketing or journalism.
2. Three (3) years experience in development of marketing and public relations literature and event planning.
3. Strategic thinker/superior verbal and written communicator.
4. Excellent interpersonal, decision-making, facilitation, conflict resolution and investigative skills.
5. Basic mathematic skills (addition, subtraction, multiplication, division) to determine cost for projects.
6. Ability to work independently and under pressure in a complex and changing work environment, and manage multiple projects simultaneously.
7. Ability to read and understand written communications at a minimum of 12th grade level, including information published in professional medical journals that may be used in developing communication materials.
8. Must be PC literate in Microsoft Office business applications and internet usage.
9. Adept at using Associated Press (AP) style.
10. A portfolio of published works will be required.




Patient Centered Care & Behavioral Expectations at Genesis HealthCare System:


1. Living the Genesis Mission, Vision and Values:

• Performs work in a manner that is quality focused.

• Treats patients, co-workers, visitors and volunteers with courtesy, compassion, empathy and respect.

• Results oriented and focused on achievement of objectives.

• Acknowledges and responds to the diversity of people and the situation.

• Encourages peers (others) to be owners of change.

• Always makes the effort to anticipate and exceed customer needs and expectations.

• Possesses the ability to engage others with patience and understanding.

• Acts in a manner that creates positive first and lasting impressions.

• Demonstrates the ability to own issues until they are resolved.


2. Patient Centered Care (patients/families, physicians, co-workers, all other internal/external customers)

• Introduces self and role…connects with everyone.

• Communicates effectively (i.e. advising others of actions, pertinent information, time durations, etc.) and asks for feedback.

• Asks for and anticipates needs and concerns of others.

• Maintains a positive work environment for staff and a healing environment for patients (i.e. safe, clean, quiet, etc.)

• Maintains the dignity and privacy of each person; manages confidential/sensitive information appropriately.

• Responds to requests in an appropriate and timely manner.

• Exits patient/customer encounters courteously, asking if there are additional needs that can be addressed.


3. Promotes Patient and Employee Safety

• Demonstrates safe Patient Handling (i.e. transfers, transport, care administration, nutrition, medication, etc.)

• Demonstrates safe Materials Handling (i.e. appropriate use and disposal of chemicals, infectious wastes, etc.)

• Demonstrates appropriate knowledge of Infectious Disease precautions and use of proper protective equipment.

• Demonstrates Slips/Trips and Falls Awareness.

• Actively contributes to maintaining a safe, clean and quiet environment.



Working Conditions:


The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


Working conditions:



This description reflects in general terms the type and level of work performed.  It is not intended to be all-inclusive, nor portray the specific duties of any one incumbent.





Thank you for your interest in employment at Genesis. Genesis is committed to being an equal opportunity employer. Selection of applicants for employment is based only on qualifications and the requirements of a specific job.



Genesis Mission is to serve our community by helping each person achieve optimal health and well-being by providing compassionate, exceptional, and affordable healthcare services. 

Genesis Values are Compassion, Excellence, Integrity, Team, and Innovation.

Learn more here

Job posted: 2022-09-14