Marketing Researcher (Public Affairs)

06 Sep, 2021

Jobs

Marketing Researcher (Public Affairs)

Facebook
Remote/Menlo Park, CA
Our marketing team is focused on establishing the collective value our apps provide and building the positive reputation of the company. We’re seeking a Marketing Researcher to play an integral role in producing breakthrough messaging, creative and content that helps support Facebook’s comms and policy. In order to do this, you will conduct market research to understand the perspective of critical stakeholder audiences. Then you will work with a tight, cross-functional team to help translate audience insights into marketing/communications strategy and execution. Above all, we are looking for someone who is both a skilled researcher and strategist – uncovering not just what people think and feel, but integrating it with outside context, and helping translate what it means into communication plans and executions. The ability to work quickly and adapt to an ever-changing environment is a must.
Marketing Researcher (Public Affairs) Responsibilities
  • Design and execute quantitative and qualitative research to support the Facebook company’s Public Affairs marketing team
  • Guide positioning, messaging, creative briefs, marketing and communications strategy based on consumer insights
  • Test and refine the effectiveness of creative executions and campaigns
Minimum Qualifications
  • 8+ years of qualitative and quantitative primary research experience
  • Experience working on political campaigns or public affairs issues
  • Experience executing full-cycle research from survey design, discussion guide creation, and reporting
  • Experience making sound methodological decisions and defend research
  • Experience working on integrated marketing campaigns, especially digital. This includes informing campaign strategy, creative development, and measuring effectiveness
  • Experience being a storytelling. Experience providing inputs (i.e. frames, positioning, messaging) and clear outputs (memos, creative briefs, decks)
  • About the Facebook company
    Facebook’s mission is to give people the power to build community and bring the world closer together. Through our family of apps and services, we’re building a different kind of company that connects billions of people around the world, gives them ways to share what matters most to them, and helps bring people closer together. Whether we’re creating new products or helping a small business expand its reach, people at Facebook are builders at heart. Our global teams are constantly iterating, solving problems, and working together to empower people around the world to build community and connect in meaningful ways. Together, we can help people build stronger communities — we’re just getting started.
    Facebook is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or who are neurodivergent, and to candidates with sincerely held religious beliefs or requiring pregnancy related support. If you need support, please reach out to accommodations-ext@fb.com.
    (Colorado only*) Estimated salary of $131,000/year + bonus + equity + benefits
    *Note: Disclosure as required by sb19-085(8-5-20)
  • Learn more here

Job posted: 2021-09-06