Media & Communications Director
NOTE: Due to COVID-19, this position is remote until further notice.
NAPW seeks a Media and Communications Director (MCD) to advance NAPW’s advocacy initiatives, and to expand the organization’s media recognition, visibility and presence. The ideal candidate will have a demonstrated track record of successful proactive and reactive media relations expertise, rapid response instincts, and creative and successful development/implementation of 360-degree media strategy, including social media, traditional media, and digital asset management. The MCD will work collaboratively across the organization to implement, help execute, and manage a complete strategic communications plan, including message development, story placement, drafting rapid response communications messages and correspondences.
The Media & Communications Director reports directly to the Deputy Executive Director (DED).
Responsibilities include (but are not limited to) :
- Working collaboratively with ED and DED to advance NAPW’s overarching reproductive justice goals and priority issue areas via strategic communications;
- Managing all aspects of media relations. Fielding all inbound press/media inquiries – serving as media contact and spokesperson, fielding and coordinating interview requests; Conducting media outreach and drafting rapid response communications messages and correspondences;
- Developing press releases, op-eds, statements, social media content, and other content relevant to NAPW’s advocacy;
- Providing input to all staff on external communications; Editing communications materials written by staff and ensuring all communications conform to the organization’s style;
- Helping to author the organization’s email newsletter and website content, and sharing with key stakeholders;
- Managing NAPW’s email marketing system;
- Managing the forthcoming re-design and launch of NAPW’s primary website; managing technical upkeep of the website by interacting with IT providers, hosts and domain registration companies;
- Ensuring brand consistency across all forms of NAPW-branded content.
- In collaboration with other staff, managing NAPW’s external-facing events, both in-person and virtual, including report releases, panels, and conferences; working with staff when attending and/or executing special events/press conferences;
- Presenting communications reports for Board meetings, including activity and coverage updates, impact, outreach and proposed budgets;
- Supervising the Media and Communications Associate, Communications interns and support staff;
- Serving as NAPW spokesperson as needed; staffing ED or DED at events or when speaking to the media;
- Developing and managing media trainings for staff, Board and other spokespeople; developing and updating talking points for consistent messaging;
- Additional responsibilities as determined and assigned by the ED and/or DED.
Minimum Qualifications include :
- BA/BS degree in communications, public relations or related field preferred; related graduate degree highly desirable;
- A minimum of 8 years of relevant experience and demonstrated success in strategic media & communications with strong management, supervision, and leadership skills;
- Ability to work independently with limited supervision using standardized practices and/or methods;
- A highly-collaborative style and solid experience developing and implementing successful strategic communications plans;
- Demonstrated exceptional writing and verbal communications skills and a proven ability to communicate effectively to diverse audiences;
- Capacity for communicating brand messaging;
- Demonstrated alignment with NAPW’s mission, core principles and values, and interest in and a commitment to reproductive justice, social justice, racial justice, women’s rights, human rights, abortion rights, and civil rights;
- Experience in multi-faceted public policy advocacy campaigns involving coordinated media/communications, policy analysis, legislation, and organizing approaches;
- Past experience establishing and strengthening a non-profit brand;
- Ability to synthesize and summarize complicated subject matter into coherent, engaging, concise, factually-accurate, and well-written narratives for a variety of audiences across multiple media channels;
- Ability to act effectively as a trusted advisor to senior management, the Board, and all staff within the organization;
- Fluency in English, written and oral;
- Impeccable integrity, judgment, and discretion;
- A balance of humor and diligence, humility and mission-driven ambition;
- Ability and availability to work non-standard hours; Ability to manage time efficiently, maintain a flexible schedule and travel as needed;
- Tech savviness, including experience with digital media, graphic design software and best practices, as well as website design and management;
- Comfort with quantitative and qualitative data; experience in developing metrics for measuring and communicating success;
- Advanced-level proficiency in Mac OS platform communications, website content management systems, CRM, and email campaign technology (specifically: WordPress, Cision, Constant Contact, HootSuite, Salesforce), and other software relevant to media & communications and design (Canva). social media platforms).
Please provide the following:
- Cover Letter which must include all of the following elements:
- a) Your personal and professional motivation for seeking this position; b) A discussion of what makes you the ideal/best candidate for this position; c) Explain how your skill sets and experience best demonstrate your strategic approach; d) If relevant to you, the identities, perspectives, and experiences that you would bring to NAPW that are important to you and/or relevant to our work; e) Indicate where you found this job announcement.
- One writing sample: either a published press release, op-ed, or blog post – written primarily by you (edited by others is ok); or a case study of a digital marketing campaign you developed, including metrics.
- Contact info for three (3) professional references (at least 1 must be from a current or former immediate supervisor).
All submissions must be sent via email only to: NAPWjobs@AdvocatesForPregnantWomen.org with the subject line: “NAPW Media & Communications Director” (November 2021)
Working Conditions & Physical Requirements
The work is primarily performed in an office setting and/or remotely, with offsite meetings and events. Occasional travel may be required. The incumbent must be able to read, write and interpret documents and perform highly detailed work. This is largely a sedentary position that requires the employee to sit, stand, walk, and bend, and may occasionally require moving files and other equipment. The Media & Communications Director works full time, 40 hours a week, between the typical office hours of 10:00a.m. to 6:00p.m., Monday through Friday. Some evenings and weekends may be required.
We are committed to providing reasonable accommodations to pregnant people and qualified individuals with disabilities, including in the application process. If you need a reasonable accommodation to participate in the application or interview process, please send an email with the subject line “Reasonable Accommodation Request” to NAPWjobs@advocatesforpregnantwomen.org
Due to the pandemic, NAPW is at present a completely remote workforce and will remain a remote workforce at least until early 2022; therefore, this will start as a remote position. We will work with the selected candidate to ensure that the tools, equipment, and digital on-boarding to be successfully integrated into our remote work environment are provided. While we have not yet determined what our in-person workplace will look like, we anticipate a flexible in-person work schedule. If you are not located in New York City and do not have immediate plans to relocate to New York City, we still encourage you to apply.
Job posted: 2021-11-01