Media Planner/Buyer

08 Sep, 2023


Media Planner/Buyer

Annapolis, MD

Ready to Inspire Actions that Matter™? Crosby, one of the country’s leading independent communications firms, seeks a Media Planner/Buyer to help implement campaigns for our federal government, health care, and nonprofit clients that positively impact people’s lives. You are creative, disciplined, and inquisitive and must have a passion for staying current in an evolving, high-tech media landscape. Two to four years of planning/buying experience is preferred across multiple channels: online display, social media, broadcast, out-of-home and other marketing channels. This is a great position with learning and growth opportunities. Familiarity with STRATA/Freewheel, social media platforms and analytics is a plus.


  • Support Connection Planning team and other cross-functional media specialists to develop and manage multi-media campaigns including planning, buying, tracking, optimizing, and reporting of programs.
  • Work directly within social media platforms to plan, set-up and manage media buys.
  • Proactively research, analyze and recommend media opportunities for marketing programs.
  • Uncover and share audience insights, media habits, and media usage trends.
  • Manage relationships with media vendors.
  • Provide tracking reports to Account Managers, Clients, and Media Team on key performance indicators and provide insights on how they map to larger client goals.
  • Analyze trends and improve media performance based on the client’s KPIs.
  • Work closely with Production Team to gather and understand ad sizes and specifications and trafficking of creative assets to media outlets.
  • Support media campaign management from budgeting, billing, invoicing, and post-campaign reports.

We’re looking for candidates with these qualifications:

  • 2-4 years of media planning and buying experience
  • Experience with marketing metrics such as ROI, click-through rate, cost-per-click, cost-per-action, conversion rate, impressions, reach, frequency, gross rating points, etc.
  • Exceptional analytics, budget management skills, writing and organizational skills
  • Ability to work in a fast-paced environment, juggle multiple priorities and meet deadlines
  • Proficiency with Excel and Microsoft Office
  • Familiarity with STRATA/Freewheel, Advantage, Meta Ads Manager, Google Campaign Manager, Google Analytics
  • Google Ads or Analytics, IAB, Facebook, and other media certifications a plus

Crosby was named a 2021 North America Agency of the Year by Provoke Media and has been recognized as a Top Workplace by The Washington Post for seven consecutive years. We offer generous benefits, bonus, and profit-sharing opportunities. Crosby offers a hybrid work schedule, working in office three days a week and remote two days a week (Mondays & Fridays).

Our headquarters are in Annapolis, MD, and we also have offices in Bethesda, just outside of Washington, D.C. This full-time position is in our Annapolis office.

To apply, submit a cover letter and resume.

Job posted: 2023-09-08