Jobs

Media Planner/Buyer

Ready to Inspire Actions that Matter™? Crosby, one of the country’s leading independent communications firms, seeks a Media Planner/Buyer to help implement campaigns for our federal government, health care, and nonprofit clients that positively impact people’s lives. You are creative, disciplined, and inquisitive and must have a passion for staying current in an evolving, high-tech media landscape. Two to four years of planning/buying experience is preferred across multiple channels: online display, social media, broadcast, out-of-home and other marketing channels. This is a great position with learning and growth opportunities. Familiarity with STRATA/Freewheel, social media platforms and analytics is a plus.

Responsibilities:

• Support Connection Planning team and other cross-functional media specialists to develop and manage multi-media campaigns including planning, buying, tracking, optimizing, and reporting of programs.
• Work directly within social media platforms to plan, set-up and manage media buys.
• Proactively research, analyze and recommend media opportunities for marketing programs.
• Uncover and share audience insights, media habits, and media usage trends.
• Manage relationships with media vendors.
• Provide tracking reports to Account Managers, Clients, and Media Team on key performance indicators and provide insights on how they map to larger client goals.
• Analyze trends and improve media performance based on the client’s KPIs.
• Work closely with Production Team to gather and understand ad sizes and specifications and trafficking of creative assets to media outlets.
• Support media campaign management from budgeting, billing, invoicing, and post-campaign reports.

We’re looking for candidates with these qualifications:

• 2-4 years of media planning and buying experience
• Experience with marketing metrics such as ROI, click-through rate, cost-per-click, cost-per-action, conversion rate, impressions, reach, frequency, gross rating points, etc.
• Exceptional analytics, budget management skills, writing and organizational skills
• Ability to work in a fast-paced environment, juggle multiple priorities and meet deadlines
• Proficiency with Excel and Microsoft Office
• Familiarity with STRATA/Freewheel, Advantage, Meta Ads Manager, Google Campaign Manager, Google Analytics
• Google Ads or Analytics, IAB, Facebook, and other media certifications a plus

Crosby was named a 2021 North America Agency of the Year by Provoke Media and has been recognized as a Top Workplace by The Washington Post for seven consecutive years. We offer generous benefits, bonus, and profit-sharing opportunities. Crosby offers a hybrid work schedule, working in office three days a week and remote two days a week (Mondays & Fridays).

Our headquarters are in Annapolis, MD, and we also have offices in Bethesda, just outside of Washington, D.C. This full-time position is in our Annapolis office.

To apply, submit a cover letter and resume.

Job posted: 2023-09-08