Media & Public Relations Specialist

17 Nov, 2021

Jobs

Media & Public Relations Specialist

Albert Sabin Vaccine Institute
Washington, DC

Are you an energetic, highly focused communications professional with an outstanding ability to craft messaging and a passion for accessibility to public health, please review the below description and apply today!

Why Sabin:

Our mission is to make vaccines more accessible, enable innovation and expand immunization across the globe. We seek a future free from vaccine-preventable diseases. We are an innovative, collaborative and engaged team that values accountability, teamwork, partnership and driving impact. We are vaccine champions improving lives through immunization. Sabin staff, management and Board of Trustees are committed to developing a diverse, equitable and inclusive team.

Position Summary: 

The Media & Public Relations Specialist leads Sabin’s media relations efforts with media outreach, external communications and follow-up strategies to promote the organization, leadership and its programs. The Specialist crafts clear messaging, develops winning pitch strategies, and has strong writing and editing skills. This role is well suited for a candidate with 4 – 7 years of relevant media experience and a willingness to do the work necessary to implement and advance media relations. Preference for candidates with experience working in a public relations agency, corporate or major NGO communications group.

Responsibilities:

Media Generation 

• Generate regular, strategic, high-quality domestic and global media coverage of Sabin’s initiatives, leadership and projects through proactive and reactive engagement with media outlets

• Serve as primary point of contact for press inquiries, screening inquiries and managing responses

• Evaluate press inquiries, public requests and reporters to determine whether requests and outlets are in alignment with Sabin strategies and focus areas

• Write, produce, coordinate internal review and distribute all press releases, op-ed pieces, official statements, image galleries, calendars and other materials for media

• Build and sustain relationships with journalists at top-tier global print and broadcast media outlets, as well as leading national outlets and thought leaders in relevant fields

Monitoring and Analytics

• Regularly monitor media related to Sabin, leadership and specific project topics

• Capture and report on analytics for all press releases and media activities

• Select important metrics and develop graphical presentations of the data for board and staff reports

• Conduct surveillance of relevant news cycles, research findings, social media outlets, and make recommendations to ensure Sabin takes advantage of key opportunities in a timely manner

• Create and distribute daily news digest to staff and key partners

Public Relations

• Collaborate with colleagues to identify and produce innovative, newsworthy programs and events, with an eye towards expanding our audience and engaging stakeholders

• Work closely with colleagues on the Communications Team to shape digital projects and reports with a media hook

• Coordinate press conferences, briefings, interviews and other related work, including logistics, communications and note taking during interviews, when possible

• Respond to public requests received through corporate email and social media accounts

• Maintain press section of Sabin website

Editorial and Digital

• Provide writing, editing and copyediting services to support leadership and programs

• Write and disseminate social media posts to amplify Sabin media placements

• Assist Communications Team with developing content for social media, blogs, website, e-news, etc.

• Serve as back up for social media projects

 

Sabin Leadership and Programs

• Serve as the main media and public relations liaison for Sabin’s CEO and other senior executives

• Prepare executive leadership and draft briefing materials for events, speaking engagements and press opportunities

• Serve as liaison between communications and program staff to identify communications opportunities, develop program-related communications and promote project milestones

• Produce semimonthly internal newsletter, highlighting organization, team and staff accomplishments

• Process all departmental invoices

• Other related duties, as assigned

Requirements:

• Bachelor’s degree in a related field such as public relations, journalism, communications, English or related field

• 4+ years relevant media and public relations experience

• Experience writing press releases, responding to media inquiries, pitching stories and training staff

• Record of media placement in print, digital and/or broadcast media

• Exceptional writing with an ability to translate complex or scientific topics into compelling messaging targeting a variety of audiences

• Understanding of how to utilize digital media for public relations

Other:

• Subject to a criminal background investigation

• Request for three professional references

• Verification of education/degrees

Attributes That Are Important to Sabin:

• Diversity, Equity and Inclusion

• Problem-Solving and Critical Thinking

• Decision-Making

• Communication and Professionalism

• Initiative and Ownership

• Productivity and Quality Control

• Professional Development/Personal Learning

Learn more here

Job posted: 2021-11-17