Media Specialist

03 Nov, 2020

Jobs

Media Specialist

Project HOPE
Washington, DC

POSITION SUMMARY:

The Media Specialist will work closely with the Senior Director, Global Media Relations to garner media coverage for Project HOPE’s work around the world. The person will be a point of contact between the media, influencers and the organization and deploy multimedia strategies to increase engagement among media, partner and public audiences.

POSITION LOCATION:

The position will be based in Project HOPE’s Bethesda, Md. office until a permanent office location in Washington DC is established.

PRINCIPAL RESPONSIBILITIES:

  • Media Relations – Identify and develop end to end media to increase Project HOPE’s profile and audience.
  • Project Management – Manages full scope of media campaigns including working with media agency, journalists, internal spokespeople and content marketing teams.
  • Writing & Editing – Has a natural tendency to find the story, experienced at writing and editing the storylines and experienced in editing / writing blogs, op eds, press releases and senior leadership memos.
  • List Building & Networking – a primary role for this person will be to reach out to journalists, foster relationships and management of media list and contacts.
  • Story Pitching – Strong experience and success in pitching stories to journalists and garnering media coverage. You know how to re-write the storyline based on journalist angles, have a gut instinct in seeking out stories and who to pitch to and comfortable making calls to pitch out news.
  • Social Media Support – Including multimedia initiatives for YouTube, Instagram, Facebook, LinkedIn.
  • Influencer Cultivation and Strategies – Including artists and other creative cross-promotional efforts.
  • Internal Communications – To support culture, including staff newsletter and creative engagement ideas.

ESSENTIAL SKILLS AND EXPERIENCE:

  • You have an inner drive to tell the story, understand the news cycle, what garners attention and how to pitch it to the media.
  • Multimedia familiarity, with focus on intersection between earned media and social/multimedia.
  • You are solution-oriented and goal driven.
  • Must have writing samples.
  • Four to Seven years of communications /media relations experience, in a nonprofit – preferably in International Development, Global Health or Humanitarian Affairs
  • Bachelor’s degree in Communications or related field
  • Experience developing and implementing strategic PR plans
  • Exceptional written and verbal communications skills
  • Existing relationships with journalists preferred
  • Ability to work well under pressure, and to respond flexibly and resourcefully to workload fluctuations, demonstrating initiative and problem solving skills
  • Demonstrated experience in planning and organization; able to handle multiple tasks or projects of high priority in a professional and efficient manner.
  • Demonstrated motivational skills, professional maturity, and the ability to maintain confidentiality of information.

PHYSICAL DEMANDS AND WORK ENVIRONMENT:

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical demands: While performing the duties of this job, the employee must be mobile in an office environment and able to use standard office equipment. Must be able to communicate in verbal and written form; must be able to travel domestically and internationally. Note: Project HOPE employees work in the global health field and may be required to travel or work in countries where working conditions are classified as “hardship”.

  • Work environment: While performing the duties of this job, the employee is exposed to a typical office environment with minimal noise level.
  • Position requires travel domestically and, occasionally, internationally.

Learn more here

Job posted: 2020-11-03