Media Strategist/Researcher

07 Sep, 2023


Media Strategist/Researcher

Alabama Values Progress
Montgomery, AL

We Are
Alabama Values Progress (501c4) media advocacy organization that uses the power of media, visual
storytelling, and culture to amplify pro-democracy voices, values, and policies.
Our Why
We believe that narrative and messaging is critical to building equitable power structures, increasing
awareness, and mobilizing communities around social issues. Our goal is to provide messaging and
communications leadership and infrastructure to organizations and coalitions advocating to build power
and break down barriers to civic participation for marginalized communities across the state.

Core Responsibilities
Develop and oversee an earned media program and work with core partners to uplift progressive
voices and narratives across Alabama.
Assist with building and coordinating a coalition of communications leaders that meet regularly to
strategize on joint efforts and evaluate the ability of Alabama’s progressive movement to deliver
key messages and themes effectively.
Provide media support — including rapid response, digital media, traditional media, and skills
training for state advocacy partners, and work with partner organizations to help them develop
media strategies that complement their advocacy and organizing efforts.
Monitor daily news coverage regarding Alabama politics and contribute to the AV/AVP blog.
Collaborate with the Sr. Media Strategist and Creative Visual Associates to develop and execute
coordinated strategies for message development, earned media, and issue advocacy that are
integrated with progressive community priorities.
Reporting to the Sr. Media Strategist to Support Statewide Earned Media Communication

1-2 years of experience working in community-centered, political communications, social justice, or
advocacy environments, with at least one year of experience working with external media outlets
and social media.
Sense of humor and ability to work in a fast-paced creative environment.
Experience using social listening and/or analytics/management software. i.e. FB Insights, Sprout
Social, Meltwater.
Sharp understanding of political, organizing, and/or advocacy communications strategies, including
traditional and digital media strategy and planning, that still balances creativity and different
approaches to digital and communication work.
Excellent verbal and written communication skills, including the ability to communicate complex
issues in a way that resonates with Alabamians.
Strong commitment to social justice and social change.
Candidate Should Have:
To Apply please send a short statement of interest, resume, portfolio, and name/contact
information for three references to Emails should
reference “AVP Media Strategist” in the subject line. Applications will be considered as they are
Equal employment opportunity and having a diverse staff are fundamental principles at Alabama Values Progress.
Employment and promotional opportunities are based upon individual capabilities and qualifications without regard
to race, color, religion, gender, gender identity or expression, pregnancy, sexual orientation, age, national origin,
marital status, citizenship, disability, veteran status or any other protected characteristic as established under law. We
value diverse backgrounds and experiences.

Job posted: 2023-09-07