PACS Digital Community Manager

21 Mar, 2021


PACS Digital Community Manager

The Coca Cola Company
Atlanta, GA

Position Overview:

The Coca-Cola Company is building a networked global organization across more than 200 countries, combining the power of scale, with deep knowledge to win locally. A critical component of this networked organization is the creation of Platform Services to become the new backbone of our operating structure through a network of globally scaled services.

Marketing & PACS platform services is one of the critical service hubs.  This role is on the PACS Services team which is responsible for providing global creative, digital, and data services that enable the company to achieve its PACS (Public Affairs, Communications, and Sustainability) objectives.

PACS Services is seeking a dynamic and enthusiastic Digital Community Manager to cultivate 1:1 and 1:few relationships with employees and stakeholders using our digital end points. Our Digital Community Manager will also be our liaison to our North America Operating Unit, promoting critical collaboration to effectively manage and execute external communication strategies.

What You’ll Do for Us:

  • Operate on the front line for communications: proactively create personal and individual communications experiences and when needed, assist with crisis management and resolution

  • Deliver engagement and community management to our 5 external social channels as well as our internal employee-facing channel

  • Develop POVs for which stakeholders will benefit most from 1:1 and 1:few communications to achieve PACS objectives

  • Outline content personalization strategies using approved creative to engage in these conversations

  • Partner with PACS to create a globally scalable moderation strategy, updating and evolving as necessary based on external factors and internal developments

  • Create, update and evolve our digital community management strategy that covers use of technology, creative and tactics leading to successful and meaningful relationships

  • Support editorial and creative workstreams by including personalized and individual engagement as part of the broader communications strategy; ensure that 1:1 and 1:few conversations are aligned and reflective of our company brand

  • Partner with our Digital Publishers to create a seamless communication experience transitions from 1:many communications to 1:1 and 1:few

  • Enable efficient reporting of the value of digital community management efforts as part of communications effectiveness analysis

  • Network with our global social teams to collect and scale community management best practices


Education Requirements: Bachelor’s Degree required

Related Work Experience: Minimum of 5 years of dedicated work experience in communications. The required focus is on the relevance of the recent work they’ve done as it pertains to this role. Needs to have experience working across teams and geographies in a complex, global environment leading or leveraging teams of internal and external resources. Experience in a global role preferred. Ideally needs to have worked in roles that provided exposure to social and digital media, with an emphasis on individual communication.

Functional Skills:

  • Cross Functional Relationships: Knowledge of and ability to articulate to senior management the benefits of supporting cross-functional objectives to achieve the business plan.

  • Global/Cultural Knowledge: Knowledge of cultural differences in different regions or countries that might impact or limit the effectiveness of marketing and PACS strategies

  • Independent Point of View: Knowledge of the external environment in which the Company’s business is conducted. Includes ability to offer a broad perspective that extends beyond a particular functional discipline (e.g., marketing, finance) and draw upon knowledge that comes from frequent interaction with different departments, employees and sources and constituencies outside of the Company.

  • Innovation: Ability to identify and develop innovative ideas in order to create a proprietary advantage for The Company.

  • Network/Resources: Ability to develop diverse network/resources to leverage “best in class” knowledge, approaches and processes.

  • Vendor Management: The ability to evaluate and ensure that vendor performance meets or exceeds defined performance standards and adheres to overall company policies and procedures.


Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

Learn more here

Job posted: 2021-03-21