Product Manager – Internal Communications

27 Jul, 2021


Product Manager – Internal Communications

Dick's Sporting Goods

Join the team focused on effectively reaching, engaging and empowering a diverse and dispersed workforce of 40,000 teammates across its ecosystem of more than 800 stores, five distribution centers and our customer support center.

DICK’S Sporting Goods is looking for a Product Manager to join its Corporate Technology portfolio. In this role, you will be partnering with Corporate Communication & Human Resources to make our company a great place to work by bringing a technology vision and strategy to life.

You will work closely with software engineers & designers to deliver stellar teammate experiences while balancing business needs and software scalability. Working in concert with stakeholders across the various business domains, you will be accountable for bringing the voice of the customer (teammates) to the center of every conversation.

This role focuses on delivering value to our greatest resource, our teammates.  Creating an exceptional experience for our customers starts with creating an exceptional experience for our teammates. You will accomplish this through continuous improvement and delivery of quality products. Managing your product requires you to work cross-functionally, communicate up, down, and across the organization, and partner with your developers, designers, and stakeholders.

As the Product Manager of Internal Communications, you are accountable for defining and establishing a comprehensive product vision, strategy, roadmap for your portfolio.  You are the “voice of the product” empathizing with teammates and stakeholders and reviewing data and research to ensure teammate and stakeholder needs are incorporated into and prioritized within the roadmap to achieve desired results.

You will interact with all functional areas of the company including UX Design, Engineering, Executive Management, Senior Leadership and Business stakeholders (Human Resources, Corporate Communications, Store Operations, Corporate Responsibility & Sustainability, Legal, Compliance, IT Security).  This is a unique role that brings cohesion and coordination to enterprise initiatives by blending strategy and tactics to achieve results.  You must work strategically, driving ideas for growth and new opportunities, while tactically solving customer and business problems that exist in existing products.

This is a full-time remote opportunity.


Job Duties & Responsibilities:


Strategy & Planning

  • Product Strategy & Roadmap – You own the vision, strategy and roadmap for your product. Must be able to distill the “fire hose” of insights, data, and requests into an actionable roadmap inclusive of customer and business partners needs to build both incremental and innovative experiences for your customers.  Ensures that value is delivered early, often, and in-sync with customer goals.
  • Customer Value & Business Outcomes – Ensures a business outcomes are achieved and customers receive a products that provide value, whether it’s an MVP or mature product with a new feature.  Goes above and beyond defining and delivering. Requires a solid understanding of the inter-relations of our business – financial, marketing, sales, legal, partnerships, customer service, stores, technical capabilities, user experience.
  • Know Your Business – Accountable for results.  Whether that is maximizing metrics, managing expectations, addressing customer feedback, or prioritizing the backlog.  Knowing your numbers, competitors, who is doing what, the next big thing, suggesting innovative ideas to POC and constantly striving to increase revenue, conversion, and reduce customer disappointment are primary responsibilities for your role.  You will provide regular reporting to executive management along with strategies to constantly improve the numbers, hit revenue goals, and maximize return on investment.
  • Product Decisions – you will be called upon to make tough decisions, whether it is a go/no-go decision, balancing risks versus reward, pros/cons, dependencies, cost/benefit analysis, or ROI of resource investment.  You must stand behind your decision with facts and data.  Must be able to recognize when to change course and reverse a decision, subscribing to the philosophy of learning fast, and moving on.


Delivery & Execution

  • Features – creates meaningful user stories and prioritizes the backlog; working with the team to groom, refine, and ultimately deliver the feature.
  • Ceremonies – Participates in standups, planning sessions, demos, and retrospectives. Fosters team collaboration, co-creation, and open communication.
  • Testing and Research – Collaborate with UX to formulate hypothesis to A/B test, prototype, or research, continually refining the product until desired outcome is achieved. Ensures successful tests are translated into new site features.
  • Vendors – Accountable for the day to day interaction and management of any vendor partners for your product, regularly holding business reviews, monitoring SLAs, managing RFPs, participating in contract negotiations and managing budgets for those services.



  • Change Influencer – Acts as an agent of change within your team, organization, and leading to embrace new methodologies, processes, efficiencies and challenging the status quo.  Constantly pushing and asking why even if it’s to Senior Executives.  You must be a strong communicator and partner, capable of influencing a team of designers, developers, stakeholders, and executives to achieve value early and often.
  • Alignment – You must evangelize your roadmap and gain alignment with all team members stakeholders, and partners; distilling complex technical concepts into plain language for stakeholders, and advocate for the customer.  Ensuring alignment across your group and the Product organization.
  • Partnering – Partners with business and technology stakeholders to define and ensure successful delivery of our consumer and associate facing Commerce experiences. Manages stakeholder expectations and provides education to requestors on prioritization, ROI, and roadmap.


Knowledge, Skills and Abilities:

  • Proven track record of delivering world-class product and experiences.
  • Experience with Agile methodologies (epics, features, stories,), modern software development practices (test driven development, paired programming, continuous deployment), and tools (Jira, Pivotal).
  • Experience working Lean, defining meaningful MVPs, identifying and executing lean experiments, quickly synthesizing results, and iterating to better solutions.
  • Capable of quickly establishing and fostering partnerships with executives and other stakeholders in a highly cross-functional, matrixed organization.
  • Demonstrated ability to manage multiple products, and shifting priorities through effective planning, prioritization, delegation and coordination across teams and vendors.

Learn more here

Job posted: 2021-07-27