Public Affairs and Community Relations Manager

11 Sep, 2020


Public Affairs and Community Relations Manager

Coke Florida
Hollywood, FL; Miami, FL; Orlando, FL; Palm Beach, FL

Coca-Cola Beverages Florida, LLC (Coke Florida) is a family-owned independent Coca-Cola bottler that is the third largest privately-held and the sixth largest independent Coca-Cola bottler in the United States. Coke Florida’s exclusive territory covers over 18 million consumers across 47 Florida counties, and includes the major metropolitan markets of Jacksonville, Miami, Orlando and Tampa. Coke Florida sells, markets, manufactures and distributes over 600 products of The Coca-Cola Company and other partner companies including Monster Beverage Corporation and BODYARMOR. In 2017, Coke Florida generated over $1.2 billion in revenue and the company currently has approximately 4,800 employees.

As one of the first US greenfield independent Coca-Cola bottlers in nearly sixty years, Coke Florida is at an exciting stage in its transformational journey to become a leading-edge beverage company, the best bottler in the Coca-Cola System, and one of the best companies to work for in Florida.

The Public Affairs & Community Relations Manager position will serve as a generalist in support of our corporate efforts to create an environment in which our business can grow unencumbered. As a rapidly growing beverage manufacturing, sales and distribution company, we are keenly focused on supporting our business operations by raising the company’s visibility, building and maintaining key relationships and growing our community engagement, government affairs and stakeholder relations capabilities. As a member of the Public Affairs and Communications team, the position serves as an individual contributor and will report to the Vice President of the function. This role can sit in Central or South Florida.

Role Responsibilities

  • Be accountable for community engagement, stakeholder relationships, local government affairs and local communications and media relations within an assigned geography

  • Partner with and provide strategic guidance to our Territory General Managers (TGMs) within assigned territory so to bring the company’s community pillars to life

  • Must take ownership of and build upon the company’s relationships with key stakeholders. Work towards shaping positive perceptions about Coca-Cola Beverages Florida and our products

  • Execute strategic counsel in support of industry campaigns. Work with company lobbyists and consultants on the company’s positions regarding legislative, regulatory and public policy matters

  • Deliver strategic company perspectives on communications and issues posing a threat to our business

  • Manage employee volunteerism by creating a shared value approach to the Golden Triangle (Government, Community and Corporate)

Key Duties

  • Responsible for community outreach and strategic partnerships with local and state organizations/associations that align with our company’s community pillars – Sustainability, Education & Economic Empowerment. Partner with our TGMs, field sales leads and operations teams to engage with local communities in an effort to bring our community pillars to life within the communities we serve (35%)

  • Build, preserve and improve relationships with key local government agencies and officials, industry associations, NGOs and community opinion leaders. Network with industry, customers and other relevant peers for information gathering and relationship building (30%)

  • Participate in business team meetings and training sessions so to align with operational objectives in order to provide a public affairs and government relations perspective (15%)

  • Recommend, activate, track and report on community engagement, contributions and sponsorships by the company (20%)

Organization Impact/Influence

  • Key contacts with state and local officials (i.e. State Legislators, County and City Mayors, regulatory authorities, etc)

  • Relationships with internal team members (Senior Management Team, TGMs, function leaders, field sales teams, etc.) and serve as SME on external engagement, community focus and stakeholder relationships

  • Contacts with external stakeholders (customers, NGOs, consumers groups, etc.)

  • Local boards and/or key contact for industry associations and community partners

  • Collaborate with state beverage associations and company consultants/lobbyist


  • Must understand the importance of stakeholder engagement and relationship management

  • Have a working knowledge of community marketing and how to execute it

  • Must understand political and legislative processes and the resulting implications upon our company and industry. Provide high-level counsel on these decisions and actions

  • Maintain an acute awareness about the Coca-Cola System’s brands, products and activities

  • Must develop creative approaches to raising visibility of company

  • Operate in a highly polarized and politically charged environment while balancing the different actors and actions within the political spectrum

Role Requirements

  • Bachelor’s degree or equivalent experience

  • 8+ years of experience working in any of the following fields: community and stakeholder engagement, government relations, public affairs and/or with an elected official, NGO’s or local community organizations

  • Excellent interpersonal and communications skills

  • Fluency in English, Spanish a plus

  • Ability to identify and take advantage of new opportunities, best practices and potential partnerships, while taking into consideration business objectives and key stakeholders’ expectations

  • The capability to establish and build solid relationships with relevant external and internal audiences across all management levels

  • Proven ability to get things done without close supervision

  • Ability to travel across the state and region as needed

  • Flexibility to work evenings, weekends, under time constraints and last-minute deadlines

  • Excellent written and communications skills

  • Strategic thinker with the ability to multi-task and manage multiple priorities

Coca-Cola Beverages Florida is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.
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Job posted: 2020-09-11