Public Affairs & Marketing – Digital Marketing Technology Lead, Director

15 Aug, 2021


Public Affairs & Marketing – Digital Marketing Technology Lead, Director

New York, NY

Job Description:

Firm Overview:

Blackstone is one of the world’s leading investment firms. We seek to create positive economic impact and long-term value for our investors, the companies we invest in, and the communities in which we work. We do this by using extraordinary people and flexible capital to help companies solve problems. Our $649 billion in assets under management include investment vehicles focused on private equity, real estate, public debt and equity, life sciences, growth equity, opportunistic, non-investment grade credit, real assets and secondary funds, all on a global basis. Further information is available at Follow Blackstone on Twitter @Blackstone.

Business Unit: Global Public Affairs

Job Title: Director

Job Description:

The Marketing team at Blackstone is a nimble group that oversees a dynamic communications strategy focused on strengthening the Blackstone brand and supporting our business groups. The firm-wide marketing team is responsible for:

  • The firm’s corporate digital channels (website, social media, podcast)

  • The firm’s advertising efforts across channels

  • Partnering with business groups on using marketing to engage with key stakeholders

We’re looking for a smart, entrepreneurial digital marketing professional to help expand the firm’s capabilities across core marketing technology platforms.         


  • Design and implement firmwide marketing’s strategy across key marketing technology platforms, including CMS, CRM, analytics and marketing automation tools.

  • Partner with our technology team to manage and maintain technology roadmaps, define requirements, quarterly priorities, sprint planning and digital product launches

  • Manage strategic 3rd party solutions to advance our digital communication efforts globally

  • Drive adoption of marketing products among marketing and communication teams across the firm

  • Design and build analytics capabilities and processes across firmwide marketing’s core responsibilities

  • Work with design and UX teams to ensure a unified brand experience across public-facing digital properties

  • Researching and understanding the marketing technology landscape and making recommendations accordingly


Blackstone seeks to hire individuals who work well in a team-driven working group, are highly motivated, intelligent, have sound judgment and have demonstrated excellence in prior endeavors.

The successful candidate must have:

  • Experience with CRMs and marketing automation platforms in a B2B capacity, preferably SalesForce and Pardot/Marketing Cloud

  • Experience with web content management systems and website analytics

  • Experience working in software project management tools, such as JIRA/Confluence

  • Familiarity with common software design and development processes, and translating business needs to concrete technology requirements for engineering teams.

  • Experience working across marketing teams to drive operational improvements with technology

  • Strong organizational skills with an ability to effectively manage priorities

  • Self-starter, organized, motivated with a good sense of humor

  • Minimum of a Bachelor’s Degree

  • 5+ years of experience

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, disability, sexual orientation, national origin or any other category protected by law.

If you need a reasonable accommodation to complete your application, please contact Human Resources at 212-583-5000 (US), +44 (0)20 7451 4000 (EMEA) or +852 3656 8600 (APAC).

The Blackstone Group and its affiliates provide equal employment opportunity to all qualified employees and applicants for employment regardless of race, color, creed, religion, sex, pregnancy, national origin, ancestry, citizenship status, age, marital or partnership status, sexual orientation, gender identity or expression, disability, genetic predisposition, veteran or military status, status as a victim of domestic violence, a sex offense or stalking, or any other classification prohibited by applicable law.

To submit your application please complete the form here. Fields marked with a red asterisk * are required in order to enter into a possible employment contract (although some can be answered “prefer not to say“). Failure to provide this information may compromise the follow-up of your application. When you have finished click Submit at the bottom of this form.

At Blackstone, we look to attract and retain the brightest minds in the business, hiring professionals across a wide range of disciplines. Our employees are integral to the firm’s identity, contributing to a culture of integrity, professionalism and excellence. It is their dedication and passion for their work that has helped Blackstone become a trusted partner for some of the largest institutional investors in the world.

We encourage independent thinking and reward initiative, while providing services to help employees grow professionally. Our global business platform and brand reputation provide an unparalleled launch pad for growing your career.

Job posted: 2021-08-15