Public Relations Director

14 Sep, 2022

Jobs

Public Relations Director

LG
Englewood Cliffs, NJ

Position Summary

The leader of the LG Public Relations & Social Media team will oversee marketing related PR and Social activity across Home Entertainment, Home Appliance and Corporate Communications. This position will manage internal LG PR & Social teams as well as the PR agency of record. The ideal candidate will have extensive experience shaping a company’s communication to various audiences through interviews, press releases and other owned & earned channels.

Key Responsibilities

  • Manage Home Appliance and Home Electronics business unit PR leads and Social Media team lead
  • Drive a media relations strategy that seeks high level placements in print, broadcast and online media
  • Close coordination with LG Marketing team leaders to drive a proactive and unified go-to-market strategy
  • Assist in creation of the overall company positioning, messaging, and communication
  • Work closely with Internal Communications & HR team to help ensure a regular and clear cadence of communications to the organization
  • Add to LG’s messaging reach by develop new platforms for communications of LG messages that best reach consumer audiences
  • Development of annual PR & Social KPI’s across BUs with regular results tracking to ensure progress.
  • Forge collaborative relationship with LG Headquarters Marketing/PR/Social leads to ensure consistency in programs being developed or lead by HQ
  • If situations arise, help lead crisis management response for situations involving the company or products
  • Working closely with LG executives to tell LG US’s story
  • Identify/implement key opportunities for executives through panels/speaking engagements

 

Job Requirements

  • Bachelor Degree is required; in marketing or marketing communications preferably
  • Minimum of 10-15 years of PR & Social Media experience is required
  • Excellent Communication Skills
  • Track record of public speaking and media spokesperson responsibilities

Learn more here

Job posted: 2022-09-14