Public Relations & Influencer Marketing Advisor

14 Sep, 2022

Jobs

Public Relations & Influencer Marketing Advisor

Kohls
New York, NY

Responsible for the initial development, oversight and execution of holistic, integrated public relations and influencer strategies for consumer brands to maximize opportunities to engage the customer and drive relevance.

ACCOUNTABILITIES 

PUBLIC RELATIONS

  • Collaborates cross-functionally within the marketing department to align public relations strategies to support holistic programs
  • Manages all aspects of public relations campaigns including collaterals development and media strategies
  • Develops strong relationships with external and internal supplier partners and manages activities of public relations agencies as applicable
  • Manages expenses to develop public relations program budgets
  • Develops strong national media contacts to drive quality press coverage for the Kohl’s brand
  • Ensures maximum press coverage, earned media brand features, and qualitative product editorial placement across all national and regional media channels (print, digital, social & broadcast)
  • Serve as the day-to-day press lead with PR agency

INFLUENCER

  • Co-leads strategies and execution influencer strategies and plans, incorporating data-driven insights, relevant social trends, and an earned media lens
  • Researches and collaborates across the organization to develop and execute influencer programs and activations that align with brand strategies and annual marketing plans
  • Collaborates cross functionally to creatively integrate influencer programs into all relevant marketing efforts
  • Manages execution of all aspects of influencer programs, campaigns, seeding, and events
  • Creates program/event recap reports, shares with key stakeholders, and identifies opportunities/recommendations to grow future results

QUALIFICATIONS

REQUIRED

  • 6+ years experience in public relations and influencer strategy
  • Ability to manage multiple broad-based programs involving multiple components in a fast-paced, deadline-driven environment
  • Superior communication skills, including writing and verbal, expert in AP writing guidelines, articulate speaker
  • Superior national media relations skills
  • Must demonstrate extensive experience with broad-based strategy development and execution

PREFERRED

  • Experience in consumer media and/or fashion media
  • Experience in development and execution of consumer brand launches
  • An understanding of the retail environment
  • Strong financial acumen with solid understanding of financial statements

SPECIAL REQUIREMENTS

  • Moderate travel
Learn more here

Job posted: 2022-09-14