Public Relations Lead – 90339933

23 Aug, 2022

Jobs

Public Relations Lead – 90339933

Amtrak
Boston, MA

Your success is a train ride away!

As we move America’s workforce toward the future, Amtrak connects businesses and communities across the country. We employ more than 20,000 diverse, energetic professionals in a variety of career fields throughout the United States. The safety of our passengers, our employees, the public and our operating environment is our priority, and the success of our railroad is due to our employees.

 

Are you ready to join our team?

Our values of ‘Do the Right Thing, Excel Together and Put Customers First’ are at the heart of what matters most to us, and our Core Capabilities, ‘Building Trust, Accountability, Effective Communication, Customer Focus, and Proactive Safety & Security’ are what every employee needs to know and do to be most impactful at Amtrak. By living the Amtrak values, focusing on our capabilities, and actively embracing and fostering diverse ideas, backgrounds, and perspectives, together we will honor our past and make Amtrak a company of the future.
SUMMARY OF DUTIES:
Amtrak is seeking a Lead Public Relations Specialist to join the company’s corporate communications team. This position plays a key role in supporting Amtrak’s Corporate Communications mission to develop, coordinate, implement, amplify and manage effective public relations campaigns.  This position is part of Amtrak’s Media Relations team and assists in proactively advancing Amtrak’s corporate goals, business priorities, and goodwill among key internal and external stakeholders.

 

Under the guidance from the Public Relations Senior Manager, this position is responsible for performing proactive and reactive press and media outreach and serving as a corporate spokesperson, along with related supporting activities. The ideal candidate must excel at working with internal and external groups, including all or most levels and departments within Amtrak, to produce a variety of written, visual and digital content for our earned, shared and owned channels. The individual must live Amtrak’s Core Values and business behaviors, as well as write and plan effectively, exhibit keen attention to detail, foster relationships with media contacts, think and act proactively, and drive continual improvement in Amtrak’s communications effectiveness.

 

ESSENTIAL FUNCTIONS:

  • Coordinates and executes strategic communications plans that infuse smart, creative, and measurable tactics that promote Amtrak’s products, services and business goals with earned and shared coverage.
  • Researches, writes, coordinates and releases a variety of written content, including news releases, service alerts, public statements, employee messages, communication protocols, social media communications, media prep material, articles and executive talking points.
  • Conducts media relations activities, as a company spokesperson or via securing opportunities for Amtrak executives, and staging media and other events.
  • Develops and maintains effective relationships with editors/reporters from regional, local and trade media. Identifies and secures promotional interview opportunities.
  • Monitors and assesses media coverage, and produces comprehensive and timely reports and metrics for management.
  • Maintains a high level of knowledge about industry, business and operational issues.
  • Actively participates in crisis communications preparation, planning, training, exercises, and actual crisis events.
  • Continually improves upon processes that measure the success and impact of public relations programs on the organization.
  • Demonstrates a deep understanding and generation of storytelling and the principles of public relations by staying abreast of trends in order to effectively incorporate into plans.
  • Provides clear and direct counsel to internal clients and teammates.
  • Collaborates within the department and across corporate functions.
  • Supports other duties as assigned.

 

MINIMUM QUALIFICATIONS:

  • Bachelor’s degree in journalism, English, public relations, communications or related field, plus 6+ years recent experience in any combination of: media relations, journalism, corporate communications, public relations and/or public affairs.
  • Demonstrated results generating proactive public relations.
  • Experience using social media to secure media coverage.
  • Knowledge of effective media relations and communications best practices.
  • Excellent written, editing and verbal communications skills.
  • Strong ability to transform complicated subject matter and diverse source material into coherent, engaging, and accurate communications for a variety of audiences.
  • Strong interpersonal skills, tact, and collaboration proficiency.
  • Ability to work and thrive in a deadline-driven, fast-paced environment.
  • Ability to work and manage on multiple projects simultaneously and provide ongoing metrics on activities.
  • Demonstrated proficiency with AP style.
  • Knowledge of effective media relations and public relations best practices.
  • Project management experience.
  • Travel up to 20 percent.
  • Demonstrated skill in Microsoft Excel, Microsoft Word, PowerPoint and social media tools.

 

PREFERRED QUALIFICATIONS:

  • Media relations and spokesperson experience.
  • Public Relations agency experience
  • Background in transportation, passenger rail/transit or the service sector.

COMMUNICATIONS AND INTERPERSONAL SKILLS:

  • Must have excellent oral and written communication skills.

 

 

 

Requisition ID:116907
Posting Location(s):Massachusetts
Job Family/Function:Government Affairs
Relocation Offered:No
Travel Requirements:Up to 25%

Amtrak employees power our progress through their performance.
We want your work at Amtrak to be more than a job – we want it to be a fulfilling experience where you find challenging and rewarding opportunities, respect among colleagues, competitive pay, benefits that protect you and your family and a high performance culture that recognizes and values your contributions and helps you reach your career goals.

All positions require pre-employment background check verification, a pre-employment drug screen and proof of full vaccination against COVID -19. Amtrak is committed to a safe workplace free of drugs and alcohol and performs pre-employment substance abuse testing. Marijuana, notwithstanding any statute, ordinance, regulation, or other law that legalizes or decriminalizes the use or possession of marijuana, whether for medical, recreational, or other use.  Candidates who engage in the usage of marijuana will not be qualified for hire.   Successful applicants for employment with Amtrak must be fully vaccinated against COVID-19 by the date of hire as a condition of employment, subject to requests for accommodation.  Fully vaccinated means 14 days have elapsed since receiving the second dose of the Pfizer or Moderna vaccine or 14 days since receiving the Johnson & Johnson vaccine.

In accordance with DOT regulations (49 CFR § 40.25), Amtrak is required to obtain prior drug and alcohol testing records for applicants/employees intending to perform safety-sensitive duties for covered Department of Transportation positions. If an applicant/employee refuses to provide written consent for Amtrak to obtain these records, the individual will not be permitted to perform safety-sensitive functions.

Note that any education requirement listed above may be deemed satisfied if you have an equivalent combination of education, training and experience.

Amtrak is an EOE/Affirmative Action Minority/Female employer, and we welcome all to apply. We consider candidates regardless of race/color, religion, sex (including pregnancy, childbirth and related conditions), national origin/ethnicity, age, disability (intellectual, mental and physical), veteran status, marital status, ancestry, sexual orientation, gender identity and gender expression, genetic information, citizenship or any other personal characteristics protected by law.

Learn more here

Job posted: 2022-08-23