Public Relations Manager

29 Oct, 2020


Public Relations Manager

The Brand Guild
Washington, DC

The Brand Guild is looking for a talented storyteller to join our growing Public Relations team. The PR Manager serves as the day-to-day contact for a portfolio of Food & Beverage clients, with an emphasis on brands in the Consumer Packaged Goods (CPG) sector, helping to develop strategy and execute campaigns. The ideal candidate is someone who thrives in a fast-paced agency environment, is a voracious reader and can look for the story like a journalist and the hook like a marketer.


Job requirements include 4+ years of public relations experience (background in CPG brands preferred) showing a path of increasing responsibilities, including the ability to manage one’s own accounts and team. Must be a problem solver, strategic thinker and an eternal optimist who has an overwhelming desire to craft and tell the stories of our incredible clients. While The Brand Guild team is currently working remotely, this position will be based on our Washington, D.C. office.


Job Responsibilities:

  • Collaborate with Public Relations Team to develop and drive communications strategy for a range of clients
  • Prepare spokespeople for media interviews through the development of messaging and talking points, and in-depth media training when required
  • Manage projects and juggle multiple tasks simultaneously
  • Build awareness of clients by generating targeted media coverage through storytelling and the development of creative PR programs
  • Conduct proactive media outreach, prepare press releases, media briefings, messaging documents, coverage reports and communications plans
  • Ensure ongoing monitoring of editorial calendars and proactive pitching of story ideas, news developments and expert sources to media
  • Develop and maintain strong relationships with local and national press
  • Perform in-depth research to support communications and messaging
  • Analyze, measure and report on communications and media projects


Minimum Qualifications:

  • 4+ years of public relations agency experience and the ability to manage one’s own accounts and team (CPG PR experience a plus)
  • Understanding and a love of news
  • Ability to find and develop stories and drive visibility — from creating major moments to maintaining a drum beat of ongoing pitches
  • Ability to provide essential support for press initiatives including strategic thinking, research and writing
  • Excellent communication and presentation skills
  • Understanding of media needs and media relationships
  • Must be proactive, reliable, resourceful and have a great attention to detail
  • AbIlity to independently manage multiple projects and clients with changing priorities and meet deadlines in a fast-paced, deadline-driven environment

Learn more here

Job posted: 2020-10-29