Public Relations Manager

27 Aug, 2022


Public Relations Manager

Seattle, WA/Spokane, WA

Job Description

Who We Are: 

At PEMCO we’re all about people – our customers, our employees, and the community.  We’re a mutual insurance company owned by our Northwest policyholders.  We provide auto, home, renters, and boat coverage. Recently, Forbes named PEMCO as one of America’s Best Insurance Companies 2022 and ranked PEMCO as the #1 auto insurer in the nation based on customer survey feedback. We are consistently recognized for our outstanding customer service, employee expertise, diverse community partnership and engagement, and social impact as well.

Our social impact programs motivate high achievement by youth in education; build stronger and greener communities; and increase safety at home, on the road, and at play. We’re committed to diversity, equity, inclusion, and belonging, and to fostering an inspiring and inclusive workplace. These efforts create and cultivate an environment that builds fairness and understanding, encourages collaboration and flexibility, and celebrates all the ways in which we’re different and the same – enabling all individuals to achieve their full potential.

Why We Need You:

PEMCO has a dynamic and challenging opportunity for a Public Relations Manager to join our community. In this role, you will be responsible for leading and growing the company’s public relations (PR) program by setting strategy and creating content that showcases PEMCO as insurance experts, positions us as an inspiring, diverse workplace, and highlights our positive social impact. The position also serves as PEMCO’s spokesperson.

What You’ll Be Doing:

  • Lead PEMCO’s executive visibility strategy, including social media presence, by-lined articles, speaking opportunities, etc.
  • Provide strategic counsel to senior business leaders, government affairs and business teams, including prepping them for media interviews.
  • Provide expert-level PR guidance and insights to executives and leadership teams across the organization.
  • Develop, build, and maintain strong relationships with press contacts.
  • Create high-quality written materials, including executive briefings, media pitches, blog content, social copy and thought leadership pieces; create strategic PR calendar.
  • Use data and analytics to continually improve programs and channels.
  • Create, execute, and update annual public relations/media strategy.
  • Prepare reactive responses in case of actual or potential crisis communications.
  • Have a passion for and deep experience in developing and executing thought leadership and media relations programs.
  • Align efforts with department and organizational goals; identify public audiences and drive earned media strategies; provide insight and support around community outreach strategies and tactics.
  • Manage cross-channel communications in partnership with internal communications and social media.
  • Demonstrate behaviors consistent with PEMCO’s policies, values, code of ethics and business conduct.
  • Authentically support the PEMCO Brand and constantly are on the lookout for top talent to join us to achieve our Mission to Worry Less and Live More.
  • Other duties as assigned.

What You’ll Bring:

  • B.A. or B.S. degree or equivalent work experience (mass media, journalism, communications, public relations, or equivalent) is required
  • 15 years of experience in corporate communications, with increasing levels of responsibility, to include writing, editing, and public relations is required
  • Skilled proficiency in Excel, Word, PowerPoint, Outlook is required
  • Vendor management and budget management skills is required
  • Direct marketing skills list segmentation, suppression files, NCOA and creative testing is required
  • Competent in Google Analytics or Adobe Insight web analytics, Tableau, and CSS/HTML is required
  • Presenter: Organizes data visually and speaks clearly and persuasively in group presentations and meetings with multiple peer groups and senior management is required
  • Confidentiality: Has a high degree of integrity and the ability to exercise discretion in confidential situations is required
  • Communicator: Communicates clearly and informatively, verbally and in writing, with colleagues, customers, and the community in both technical and non-technical professional language is required
  • Business Environment: Has a thorough understanding of our industry, the relevant business landscape, and trends in growth and insurance environments; can spot early indicators of change and apply strategies to adapt quickly is required

What We Value:

PEMCO has identified the below competencies as critical for employees and the future of our business. The competencies are intended to define skills or abilities expected of our employees, behaviors which employees can develop, and be evaluated against in their job. Proficiency levels include Beginner, Skilled, Advanced, and Mastery. Not every employee is expected to master every competency. Instead, we expect that employees will build skills in these areas as they progress through their roles and career at PEMCO.

  • Agility: Handles risk and uncertainty, shifts gears with ease and speed, copes with and manages change well
  • Growth Mindset: Develops abilities through dedication and hard work, views challenges and failures as opportunities to learn and improve skills
  • Service Passion: Provides excellent service to others and seeks ways to improve that service; ensures the customer experience (internal and external) is a key consideration in policies, procedures, and decision-making
  • Complex Problem Solving: Solves ill-defined, ambiguous problems in complex settings using logic, process, and experience

We’ve Got You Covered:

  • Competitive salary
  • 200% match on your 401(k) up to 6% of your pay
  • Generous medical, dental, disability, and life insurance plans
  • A commitment to community through social impact and diversity, equity, inclusion, and belonging programs
  • A work environment built on integrity, where customer service is top priority and being friendly, inspiring, and good-humored is how we get things done


At PEMCO, the safety and health of our community are a top priority. Effective February 1, 2022, all PEMCO employees who come into contact with others for work purposes will be required to submit proof of full vaccination against COVID-19. Requests for medical or religious accommodations should be addressed directly to Human Resources at, and reasonable accommodations will be provided.

Equal Employment Opportunity

At PEMCO, we celebrate and support our differences. We know employing a team rich in diverse thoughts, experiences, and opinions allows our employees, our products and our community to flourish. PEMCO is honored to be an equal opportunity workplace. We are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national orientation, age, citizenship, marital status, disability, gender identity, sexual orientation, or veteran status.

Learn more here

Job posted: 2022-08-27