Public Relations Specialist

28 Dec, 2021


Public Relations Specialist

Waterkeeper Alliance
New York, NY

Job Title: Public Relations Specialist

Waterkeeper Alliance, an international environmental organization, seeks a dynamic, goal-oriented professional to strengthen and amplify the Waterkeeper movement through media generation and public relations.

Location: New York, NY, with some travel required.

Organizational Overview: Waterkeeper Alliance is a global movement uniting more than 350 Waterkeeper groups around the world, focusing citizen action on issues that affect our waterways, from pollution to climate change. The Waterkeeper movement patrols and protects over 2.75 million square miles of rivers, lakes, and coastlines in the Americas, Europe, Australia, Asia, and Africa. For more information, please visit:

Position Summary:

The Public Relations Specialist is a dynamic, goal-oriented professional within the Communications and Marketing Department that strengthens and amplifies the Waterkeeper movement through media generation and public relations. The Public Relations Specialist reports directly to the Communications and Marketing Director.

The Public Relations Specialist is responsible for developing clear messaging and winning pitch strategies in support of Waterkeeper Alliance’s strategic goals. Working with local Waterkeeper groups, lawyers, and other partners, the Public Relations Specialist will elevate our brand and thought leadership by generating media opportunities and coverage that advances clean water advocacy and solutions, legal victories, grassroots accomplishments, and more.

Primary Responsibilities:

● Work with the Communications and Marketing Director, and other team members, to develop short- and long-term media strategies that support and advance organizational work, brand awareness, and strategic goals;

● Build strong relationships with journalists that cover key issues, including but not limited to water, the environment, public health, climate change, the economy, environmental justice, and related politics;

● Identify media hooks, develop, and pitch successful stories to top-tier domestic and global media outlets to advance the vision and mission of the organization;

● Promote senior leadership through speaking opportunities and thought leadership strategies;

● Promote Waterkeeper groups as experts on issues relating to local and regional clean water advocacy;

● Write, produce, and distribute all press releases, official statements,, image galleries, talking points, and other materials for media use;

● Serve as the primary point of contact for all press inquiries and coordinate requests and responses;

● Track, analyze, and report on media coverage to monitor the effectiveness of communications outreach;

● Monitor and identify media trends and opportunities to ensure all communications are innovative and newsworthy. Experience with new media preferred;

● Engage in other duties assigned by the Communications and Marketing Director.

Minimum Qualifications

● At least 4 years of professional public relations experience. Agency or nonprofit experience preferred;

● A bachelor’s degree or equivalent work experience;

● Exceptional writing with an ability to translate complex or scientific topics into compelling

messaging targeting a variety of audiences;

● Record of top-tier international print and broadcast media placement;

● Experience working with senior executives and partners in legal, government, or

nonprofit sectors preferred; knowledge of global environmental issues a plus;

● Ability to take initiative and work efficiently to complete tasks independently and


● Ability to solve problems, work under pressure, and maintain quality of detailed work

while meeting deadlines;

● Excellent multitasking skills, including an ability to work on multiple stories at a time;

● Experience working in complex environments with a high degree of organizational

effectiveness and attention to detail;

● Empathetic, with the ability to engage with and influence a variety of stakeholders,

community, and staff; able to anticipate unique needs of different audiences

● A network, relationship, and community builder; socially confident with exceptional oral, written, and interpersonal communication skills;

● Keen understanding of Justice, Equity, Diversity, and Inclusion (JEDI) within an

organization, across initiatives, and through navigating complex interpersonal


● Ability for occasional travel and weekend work;

● Passion for Waterkeeper Alliance’s mission; and

● A positive attitude and sense of humor.

Job type: Full-time

Culture & Benefits: Our staff and Waterkeepers are the heart of our mission, and we are committed to pursuing the principles of Justice, Equity, Diversity, and Inclusion (JEDI) as we move forward to a more equal and empowering future as an organization. We aim to create and sustain a workforce that reflects the hundreds of global communities we strive to protect in our fight for clean water, and welcome applicants from diverse backgrounds to apply to join our team!

We offer a competitive industry salary and excellent benefits, including 15 vacation days, paid parental leave (after required period of employment), work-from-home opportunities, and a healthy work-life balance to all members of our team.

Start Date: ASAP. This position will remain open until filled.

Applications: Send resume, three (3) writing samples, and cover letter to with subject line “Public Relations Specialist.” No phone calls, please.

Waterkeeper Alliance is dedicated to fostering a diverse and inclusive work environment and is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.

In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification document form upon hire.

Waterkeeper is a registered trademark of Waterkeeper Alliance, Inc.

Job posted: 2021-12-28