Public Relations Specialist I

31 Aug, 2022


Public Relations Specialist I

Rutgers, The State University of New Jersey
New Brunswick, NJ

Department University Press
Rutgers, The State University of New Jersey, is a leading national research university and the state of New Jersey’s preeminent, comprehensive public institution of higher education. Established in 1766 and celebrated a milestone 250th anniversary in 2016, the university is the eighth oldest higher education institution in the United States. More than 70,800 students and 27,000 faculty and staff learn, work, and serve the public at Rutgers locations across New Jersey and around the world.
Rutgers University–New Brunswick took root over 250 years ago. We are the state’s most comprehensive intellectual resource—the flagship campus of Rutgers, The State University of New Jersey, as designated by the Association of American Universities. We are the region’s most high-profile public research institution and a leading national research center with a global impact.
Posting Summary
Rutgers, The State University of New Jersey, is seeking a Public Relations Specialist I for the University Press. This position is responsible for creating publicity and promotional campaigns for all books published by Rutgers University Press, including those published by our client/partner presses, (currently: Bucknell University Press and University of Delaware Press), and especially on high-profile “trade” books, targeted at a general audience. The goal of these campaigns is to generate effective and significant print, broadcast, and electronic media: articles, reviews, and social media interest, to raise consumer awareness, among both scholarly and general interest readers, to raise the profile of the Press in our core publishing disciplines, the scholarly community, and in the book world, as well as at Rutgers and in the region, and ultimately, to increase sales. The Public Relations Specialist I serves as a senior position in the department and is included in the Director’s management team.

Among the key duties of this position are the following:
Manages publicity program for RUP working independently under very minimal supervision. Develops and executes an original publicity plan for over 150 trade, scholarly, and academic books each year.
Writes press releases and researches and develops original reviewer lists for each book.
Approves final book promotional and jacket copy.
Analyzes market and audience for each book to develop the best overall marketing campaign. Produces all galleys, Advanced Reading Copies, and samplers.
Independently manages a budget for all publicity activities.
Works with the webmaster to maintain social networking presence and create electronic promotional tools for individual books.
Monitors and archives all review and event activity for all RUP books and RUP publishing activities. Publicizes and promotes all relevant promotional activities and reviews to the university, press staff, target audiences, book reviewers and media outlets, and sales reps.
Responsible for building, maintaining and improving RUP promotional industry relationships including all academic and local and national trade print book reviewers, bloggers, and radio producers.
Expands and maintains contact with key media and reviewers at media outlets which correlate to the press’s major lists and key titles.
Makes media visits each season, including NJ and NY, and along the Mid-Atlantic corridor.
Attends Book Expo America and London Book Fair or similar trade shows as needed. May make appointments with other media nationwide in conjunction with exhibit travel.
Expands and maintains media contacts with key international media when appropriate, working with our international distributors and the Marketing & Sales Director.
Follows up via email and phone on requests for review copies, story and article ideas, and interview requests. Follows up on significant media reviews, coverage, and/or events to repromote titles as needed.
Updates and maintains internal media database and CRM, utilizes industry outreach tools and databases.
Collaborates, instructs, and advises authors on how to publicize their books and utilize their contacts and networks with the goal of generating reviews, arranging book events, signings, social media interest, and launch parties.
Organizes most author events, book sales, and press events at the university and throughout the U.S. and coordinates such publicity efforts with our international distribution partners.
Attends local author events, book sales and press publicity events as necessary.
Documents, records, and maintains all reviews and media mentions for front list and backlist titles. Inputs review or media coverage information into press wide database for use in and direct mail pieces.
Maintains and circulates a file of all publicity and promotional activities (monthly to the staff and quarterly to authors).
Supervises any interns or the marketing assistant who may perform any and all of these duties.

Learn more here

Job posted: 2022-08-31