Regional Director of Public Relations, East

17 Jun, 2020


Regional Director of Public Relations, East

Wakefield, MA

Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) (“Curaleaf”) is a leading vertically integrated multi-state cannabis operator with a mission to improve lives by providing clarity around cannabis and confidence around consumption. As a high-growth cannabis company known for quality, expertise, and reliability, the company and its brands, Curaleaf and Select, provide industry-leading service, product selection, and accessibility across the medical and adult-use markets. Strategically positioned in highly populated, limited license states, the company currently operates in 17 states with 57 dispensaries, 15 cultivation sites, and 24 processing sites. Curaleaf employs over 2,200 people across the United States. For more information, please visit

The Regional Director of Public Relations, East, will be expected to lead and manage a regional public relations and media relations strategy that will increase awareness of Curaleaf, its products, and its unique position within each state’s cannabis industry. A successful candidate will have experience managing public relations and media relations for a division or region of a public company, supporting community relations, crisis communications, and government relations.


  • Lead and manage a proactive public relations and media relations strategy for Eastern states in Curaleaf business portfolio
  • In partnership with VP Communications and with Marketing, manage media relations, product PR, crisis communications, corporate social responsibility (CSR) and community relations in the Eastern region, consisting of 10 states
  • Build and maintain strong relationships with regional and local media to enhance positive coverage of Curaleaf and Select products, people and customer experience
  • Generate earned media results that meaningfully build the Curaleaf and Select brands in each state
  • Work collaboratively with external regional agency partners to advance and support PR and media relations programs designed to elevate and enhance Curaleaf’s corporate narrative, employee visibility, and product offerings
  • Support CSR and DEI programs, partnerships, and initiatives in each state
  • Support Government Relations work as it relates to Curaleaf regional business goals
  • Work with marketing to develop new content creation strategies that advance enthusiasm for the Curaleaf brand in Eastern regional markets
  • Working with state marketing leads, monitor and engage with social media and influencers as necessary with respect to Curaleaf and Select brand mentions
  • Set all Curaleaf Eastern states PR agendas; create the calendar for external engagement opportunities and prepare spokespeople for media interaction and public appearances in each state
  • In partnership with marketing, help develop a program by which to drive and measure regional influencer efforts in traditional and social media


  • Approximately 8-10 years of experience in media relations and public relations, with significant experience in fast-paced, consumer-facing, product-driven public companies
  • Excellent written and verbal communication skills
  • Ability to confidently support and guide regional leadership with communications and public relations strategies
  • Intellectual horsepower with the ability to understand complexity and specifics of  regional markets
  • Ability to manage multiple external agency partners and address regional PR priorities
  • Excellent storytelling experience and passion for earned media results
  • Strong knowledge of media landscape – brings established press relationships & pitching know-how
  • Ability to leverage content to generate increased brand awareness and understanding
  • Experience navigating a strongly regulated environment
  • Must be highly collaborative, resourceful, flexible and adaptable and bring the ability to work in a fast-paced environment, rolling up the sleeves and effectively managing details
  • Must be able to prioritize and multi-task with great attention to detail effectively
  • Must be entrepreneurial, with self-starter energy and the ability to work flexible work hours as needed to meet tight deadlines
  • Bachelor’s Degree required

Curaleaf is an Equal Opportunity Employer

Learn more here

Job posted: 2020-06-17