REMOTE – Paid Social Media Manager

28 Oct, 2020


REMOTE – Paid Social Media Manager

We are a direct response digital agency seeking REMOTE – Paid Social Media Manager

Top Reasons to Work with Us

– Great work/life balance
– Growth
– Competitive Pay!

What You Will Be Doing

Be an expert on all Facebook, Instagram offerings and opportunities and serve as the agency Subject Matter Expert
 Strong knowledge of Pinterest, Twitter and LinkedIn
 Ability to provide pixels and troubleshoot social platform tracking
 Maintain a deep understanding of client business goals and marketing objectives, translating them into digital objectives/strategies
 Prepare and present strategic media recommendations to client and agency management, including objectives, strategy, rationale, and all backup materials
 Design and implement or oversee implementation of single and multi-variant tests to increase campaign efficiency
 Oversee partnerships with social platforms, API partners and other related vendors
 Keep abreast of current events, social/digital media trends and any target market industry trends that impact business
 Keep media and agency partners updated and informed on status of all account projects
 Provide Social training for other team members as needed
 Pull and analyze weekly, monthly and quarterly reports
 Monitor campaign performance based on client goals
 Analyze key performance metrics and recommend strategies
 Manage multiple clients and accounts
 Track and report budget pacing, account performance and project tasks (both internally and externally)
 Main point of contact for client performance reports, strategy recommendations, and questions regarding campaign performance
 Analyze click-through rates, conversion rates, ROAS, ROI, CPL, CPA, etc.
 Work directly with Digital Media Director on account strategies
 Responsible for communication of account management progress across the team, including senior stakeholders and Account Directors
 Contribute to new business development as required

What You Need for this Position

Bachelors degree in Business Management, Marketing, Advertising, or related concentrations
 3-5 years of Digital Marketing experience working in social marketing, with exposure to Paid Search, Native and Display
 Experience with web analytics platforms, such as Google Analytics
 Strong understanding of Digital Marketing and the synergy between the Paid Social channel and other performance marketing channels (Affiliate, Display, Email, Search, etc.) including attribution
 Knowledge of digital marketing trends, advertising tactics, and CPA business models
 Strong analytical skills and experience and understanding of industry metrics (CPM, CPC, CTR, CPA, ROI, ROAS, etc.)
 Excellent written and verbal communications skills and ability to work with all levels of the business and establish solid relationships
 Advanced proficiency in Microsoft Office (Word, Excel, PowerPoint)
 Ability to create pivot tables and leverage them to analyze trends and performance
 Strong attention to detail and ability to organize, prioritize and multitask including balancing time between larger and smaller accounts
 Ability to drive initiatives and execute tasks while working independently
 Demonstrate strong understanding of marketing funnel, attribution and how targeting tactics apply to each stageBonus Points for:

 Background in lead generation and inbound marketing with experience in Hubspot, Salesforce, etc.
 Knowledge of Display media planning
 Project management experience
 Strong organization and time management
 An eager attitude and willingness to learn
 A self-starter, one with a positive and enthusiastic approach to all tasks
 Polished and professional, confident in communication with executive leaders.

What’s In It for You

For your hard work, you will be rewarded with a strong compensation package that includes a competitive base salary (D.O.E), excellent medical, dental and health benefits and other cool perks.
Interviews are ongoing. Candidates with completed applications are 3x more likely to move forward to a hiring manager interview. Non-completed applications will move through HR first.

This job is open to telecommute candidates.

Applicants must be authorized to work in the U.S.

Additional ways to apply

Job posted: 2020-10-28