Senior Campaigner

23 Jul, 2020


Senior Campaigner

Human Rights Watch
New York, NY

Human Rights Watch (HRW) is seeking a highly qualified candidate for the position of Senior Campaigner to run HRW’s digital advocacy efforts around the world. The Senior Campaigner will leverage the successes of Human Rights Watch’s existing advocacy and communications methodologies. The Senior Campaigner will build on the successful track record of HRW’s newly developed campaigning team. The Senior Campaigner will work to scale the campaigns, expand audience and identify areas for growth and innovation while maintaining HRW’s impact on the campaigns. The Senior Campaigner will develop and execute campaigns which are consistent with HRW messaging and branding and capitalize on the organization’s credibility, strength of reporting, media penetration and direct advocacy capabilities. The successful candidate will create a vision and develop strategies that incorporate evaluation and data-driven decisions to run an impactful campaigning program for HRW.

HRW is looking for a strategic and creative digital thinker with a deep understanding of the online advocacy landscape and/or social media campaigning experience and strong management, project leadership, and organizational skills to institutionalize new initiatives in a global organization. This is an opportunity to guide digital advocacy innovation at Human Rights Watch and mobilize global audiences on the most pressing human rights issues of the day. The position is based in the New York headquarters and reports jointly to the Director of Global Campaigns, based in New York, and the Digital Director, based in Toronto.

1. Conceptualize, design, and execute digital advocacy strategies to achieve concrete advocacy objectives as set by HRW’s research and advocacy staff;
2. Assist research and advocacy staff in identifying, formulating and carrying out the digital side of advocacy initiatives;
3. Evaluate the effectiveness of individual campaigns to determine what methods are most useful, including using detailed analytics and metrics for assessment, and report back to key stakeholders;
4. Educate HRW staff in the tools and techniques of digital advocacy and help them understand when and where such advocacy will be effective;
5. Act as a catalyst to encourage and inspire research and advocacy staff to participate in experimentation with digital engagement; act as a catalyst to the wider media and digital teams to champion new tools and techniques and inspire innovation
6. Manage posting and distribution of content for campaigns across HRW institutional social media accounts
7. Create and code content for HRW.ORG, specifically campaign pages and related content
8. Seek strategic alliances with other organizations and pro bono vendors to leverage HRW’s impact;
9. Serve as a liaison between the research and advocacy staff deploying digital advocacy, and the digital team responsible for executing those campaigns technically;
10. Work closely across media teams including creative content producers, press officers, digital strategists;
11. Collaborate closely with the creative, marketing and development teams to ensure that digital campaigns are used effectively with HRW’s communities of support;
12. Stay current with developments in the world of digital advocacy to keep abreast of new technologies, with an eye to adopting best practices developed by others; and
13. Carry out any other duties as required.

Education: A degree in journalism, marketing, international relations, media innovation or social sciences is preferred. An advanced degree is highly desirable.

Experience: The candidate should have a minimum of five years of experience working on digital advocacy, with a proven track record of successful campaigns.

Related Skills and Knowledge:
1. Experience working within non-governmental organizations is required.
2. Strong commitment to and experience working on human rights is strongly preferred.
3. A strong ability to analyze all metrics associated with digital advocacy, social media and web traffic with the aim of evaluating their effectiveness in concrete terms, is required. Familiarity with search engine optimization (SEO), google analytics and web languages a plus.
4. Excellent oral and written communication skills across social platforms in English and the ability to synthesize content for popular audiences are essential.
5. Strong initiative and follow-through, the capacity to think creatively and strategically are all required.
6. Strong interpersonal skills in order to work collaboratively within HRW as well as with external partners are required.
7. Ability to work quickly and effectively under pressure with a broad range of people and as part of a team is required.

Salary and Benefits: HRW seeks exceptional applicants and offers competitive compensation and employer-paid benefits. HRW offers a relocation assistance package and will assist employees in obtaining necessary work authorization, if required; citizens of all nationalities are encouraged to apply.

How to Apply: Please apply immediately or by August 7, 2020 by visiting our online job portal at and attaching a letter of interest and resume/CV, preferably as PDF files. No calls or email inquiries, please. Only complete applications will be reviewed and only shortlisted candidates will be contacted.

If you are experiencing technical difficulties with your application submission, please email Due to the large response, application submissions via email will not be accepted and inquiries regarding the status of applications will go unanswered.

Human Rights Watch is strong because it is diverse. We do not discriminate in hiring practices and actively seek a diverse applicant pool. We encourage candidates of all abilities, ages, gender identities and expressions, national origins, races and ethnicities, religious beliefs, sexual orientations, and those with criminal records to apply. We welcome all kinds of diversity. Our employees include people who are parents and nonparents, the self-taught and university educated, and from a wide span of socio-economic backgrounds and perspectives on the world. Human Rights Watch is an equal opportunity employer.

Human Rights Watch is an international human rights monitoring and advocacy organization known for its in-depth investigations, its incisive and timely reporting, its innovative and high-profile advocacy campaigns, and its success in changing the human rights-related policies and practices of influential governments and international institutions.


Job posted: 2020-07-23