Senior Communications Director

06 Apr, 2021

Jobs

Senior Communications Director

National Resident Matching Program
Washington, DC

About the Organization

The National Resident Matching Program® (NRMP®) is a private, not-for-profit organization established in 1952 to provide a uniform date of appointment to positions in graduate medical education (GME) in the United States.  The NRMP is not an application processing service; rather, it provides an impartial venue for matching applicants’ and programs’ preferences for each other consistently.  The NRMP conducts the annual Main Residency Match encompassing 40,000 applicants for more than 25,000 positions in core residencies as well as Matches for fellowship positions in 55 subspecialties through its Specialties Matching Service®.

POSITION SUMMARY

NRMP is looking for a Senior Communications Director to evaluate and oversee the day-to-day communications activities of the organization. The Senior Communications Director will develop, promote, and maintain communications across various channels to optimize the distribution of information to the appropriate audiences. The Senior Communications Director

will work with the Chief Compliance and Communications Officer to develop communication strategies that increase community engagement with NRMP and provide a deeper understanding of NRMP’s mission and priorities.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Social Media and Community Engagement (30%)

  • Directs NRMP’s social media presence
  • Serve as a primary point for creating social media content that highlights NRMP activities and initiatives and promotes broader medical education topics when appropriate.
  • Develop and/or work with vendors to develop graphics, multimedia, FAQs, and other materials to support online posts
  • Develop strategies and identify opportunities to build and expand community engagement; showcase NRMP activities and initiatives, comment on and leverage important topics within the GME community and increase exchanges with GME community members to advance the organization’s visibility and reputation as a thought leader.
  • Direct online constituents with customer support inquiries to appropriate resources; oversee online conversations with users and review NRMP responses to postings, questions, and comments to ensure responses are correct, concise, and portrays NRMP positively
  • Use analytics to monitor social media and email usage, growth, and engagement; prepares reports to transmit findings to Board of Directors
  • Build partnerships with other industry organizations to promote Match Week and other important NRMP milestones and initiatives.
  • Collaborate with internal content experts to maintain consistency in messaging across various platforms.

NRMP Public Website (30%)

  • Oversee website content development and maintenance to ensure alignment with NRMP strategic goals and the needs of constituents.
  • Collaborate with internal content experts to develop and write website content; support executive leadership in strategic analysis of website design, flow, and function
  • Collaborate as needed with NRMP IT vendor on updates to website content management system (e.g., installation of new plug-ins; analytics tracking)
  • Develop infographics and other visual learning aids to promote/enhance existing messaging on research, Match results, and other projects
  • Work with leadership to develop online resources for constituents to increase awareness of and understanding about the Match process; work with other NRMP staff as needed to design and build new resources promoting research, policy, or Board of Directors action items
  • Maintain comprehensive website map to ensure prompt content updated promptly and accurately
  • Manage website content editorial needs

Public Relations (30%)

  • Leverage the e-newsletter to highlight Matching Program activities and trends in the GME community to increase engagement and promote understanding and support of NRMP mission, purpose, and strategic focus
  • Draft press releases and other materials (e.g., Annual Report) that effectively showcase and promote activities and accomplishments of NRMP
  • Track media inquiries and requests for interviews; consult with the President/CEO or other leadership on appropriate responses and/or direct inquiries to appropriate NRMP spokespersons
  • Track news about graduate medical education through regular review of news media and information from other medical education associations, specialty groups, and trade publications; report findings to senior management team
  • Support crisis communications campaigns as needed, reaching out to NRMP constituents and the press with current information about the status of NRMP activities
  • Conduct periodic surveys to identify constituent engagement with current communications practices and inform new offerings.
  • Manage press, e-newsletter, media, and report editorial needs

Email (10%)

  • Work with Match operations team to review message themes
  • Prepare new or update existing email content for Main Residency Match and Fellowship Matches
  • Ensure accuracy and consistency of formatting; make recommendations to management for consideration
  • Maintain an internal tracking system for disseminating information through various communications channels (e.g., website, social media email) to ensure timely, seamless messaging.

Key Requirements

A successful candidate will have the expertise and skills described below.

EDUCATION, PREVIOUS EXPERIENCE AND TRAINING

  • Bachelor’s degree required, preferably in communications, marketing, public relations, or related area; Master’s degree preferred
  • Five to seven years of professional experience in a communications position, preferably in a higher education, medical education, or healthcare association setting

TECHNICAL KNOWLEDGE AND SKILLS

  • Excellent oral, written, and interpersonal communication; consistently able to identify and effectively message in “voice” that is appropriate for the project/audience
  • Knowledge of and experience with WordPress content management system, Cision/PR Newswire, Constant Contact, and Adobe Creative Suite software preferred
  • Proven track record of managing social media platforms, including Facebook, LinkedIn, and Twitter
  • Experience analyzing and translating information for colleagues, executive leadership, and the press
  • Demonstrated ability to translate complex business rules, policies, and data into easily understood language for Matching Program participants and other third parties
  • Knowledge of or strong interest in learning about graduate medical education and the Match process
  • Strong proofreading, editing, and PowerPoint presentation skills
  • Superior organizational skills and the ability to manage multiple priorities, often with inflexible deadlines
  • Ability to build relationships and collaborate with external consultants, technical staff, and the media
  • Ability to function well under pressure and maintain professional demeanor when dealing with peak periods in the Match process
  • Ability to work well independently and as a team member

INTERPERSONAL SKILLS AND CHARACTERISTICS

  • Be highly creative and collaborative. An ideal candidate would be expected to collaborate internally and externally to meet the goals of the organization.
  • Be a confident, energetic self-starter with strong interpersonal skills.
  • Have good judgment, demonstrate initiative, and demonstrate commitment to high standards of ethics, regulatory compliance, customer service, and business integrity.
  • Have ability to network and be recognized as a data expert across a variety of business and IT roles.
  • Maintain professional image with the ability to form good partner relationships across functions
  • Be a strategic, intellectually curious thinker with focus on outcomes.

INTERACTIONS 

External:

  • Frequent contact with communications staff at medical schools and teaching hospitals
  • Routine contact with media and press
  • Routine contact with Match applicants via social media
  • Infrequent contact with teaching hospital institutional officials, residency program directors, and medical school student affairs deans primarily by way of social media and email.

Internal:

  • Frequent interaction with other NRMP staff in addressing and developing marketing, communications and public relations materials.

ADA SPECIFICATIONS

(Physical demands that must be met to successfully complete the essential functions of the job)

This position is primarily sedentary in the Washington DC office OR REMOTE with occasional overnight travel and may require some bending and lifting.

NRMP is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability or other protected class status.

Learn more here

Job posted: 2021-04-06