Senior Digital Marketing and Communications Specialist

22 Dec, 2020

Jobs

Senior Digital Marketing and Communications Specialist

American Hospital Association
Chicago, IL

Job Details

Description

The American Hospital Association (AHA) is a national organization that represents and serves all types of hospitals, health care networks, and their patients and communities. We are currently seeking a Sr. Digital Marketing and Communications Specialist for our personal membership group – the American Society for Healthcare Engineering (ASHE).  Please visit us at www.ashe.org. This position is based in our downtown Chicago office.

The Senior Digital Marketing and Communications Specialist is accountable for all digital marketing and communication products and is responsible for managing ASHE’s digital communications via websites, social media, mobile and email. This individual will support key ASHE strategic priorities and operational effectiveness by working collaboratively with ASHE and AHA staff, along with external partners to support both new and current digital marketing and communication campaigns. This individual will improve ASHE’s digital presence through targeted plans, marketing automation, high conversion rates, repeat customers and lead intelligence. The Specialist will also monitor digital performance and KPI’s to ensure we continually achieve and exceed targets while maintaining a positive return on our investment. Advanced project management experience is required:

  1. Develops and implements marketing strategies to optimize digital marketing effectiveness and enhance user experience.
  2. Administers and utilizes email marketing platform for member communications that includes but is not limited to: content layout, ad placement, automation, list management, debugging HTML, distribution, tracking, testing and reporting for advertisers and ASHE staff.
  3. Maintains web content management system for all ASHE websites and digital communication platforms (social sites, email platforms and mobile apps), which includes but is not limited to: planning, design, testing, daily content maintenance, troubleshooting technical issues, integrations, database repositories and forms.
  4. Develops comprehensive digital communication strategies for ASHE social media pages, including paid social media and Twitter Chats. Identifies, interprets and implements emerging social media trends and social tracking tools to more efficiently and effectively achieve business goals.
  5. Lead project stakeholders on content, design, AHA IT and digital communications professionals and outside vendors to ensure compliance with AHA & ASHE guidelines, as well as improving the functionality of the websites.
  6. Oversee web and digital communication software tools and ownership and development of website budget.
  7. Manages Google analytics, webmaster tools, and SEO tools for ASHE. Conducts monthly reporting and plans and implements campaigns to increase traffic to the websites and ROI on purchased platforms.
  8. Continually improves ASHE’s websites and other digital communications platforms by researching, evaluating, recommending and implementing solutions and new functionality that help drive value.
  9. Provides support to the marketing and communications team and ASHE staff for new online project development and special initiatives.
  10. Develops and implements strategic membership engagements, including the My ASHE Online Community, engineering week campaigns and creating volunteer opportunities.

Benefits

We offer an excellent total compensation package, which includes medical/dental coverage (PPO/HMO), vision care, life insurance, short and long-term disability plans, 401(k), tuition reimbursement, paid vacation/holidays/sick days, wellness programs and more!

The American Hospital Association (AHA) is an Equal Opportunity Employer.  We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics. We will provide reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Era Veterans’ Readjustment Assistance Act of 1974 and Title I of the Americans with Disabilities Act of 1990. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call (312) 422-3000 and ask for the Director, Human Resources and let us know the nature of your request and your contact information.

The AHA participates in the E-Verify Program.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Qualifications

Education

Required

Bachelors or better in Marketing Management or related field.

Experience

Required

5 years: 5 – 7 years Minimum 5 years of digital marketing experience is required. Experience with email marketing automation such as Real Magnet or Marketo or similar. Proficient in Adobe Design suite, Google analytics, and other web/social traffic measurement tools.


Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Learn more here

Job posted: 2020-12-22