Senior Digital Media Analyst

04 Nov, 2020

Jobs

Senior Digital Media Analyst

Team ONE
Los Angeles, CA

Type: Full Time

Min. Experience: Experienced

The Team One C.O.R.E.

C = Collaborative – Builds and sustains strong, genuine relationships with people of all levels and takes positive steps to extend network and cultivate connections.

O = Optimism – Is utterly reliable, always delivering on promises and maintains the highest standards of honesty and integrity.

R = Results-Driven – Acts strategically to exceed goals and has the ability to adapt to changes in process and execution.

E = Entrepreneurial – Constantly looking for and identifying actionable and thought provoking opportunities for the company and executing them.

GENERAL SUMMARY:

The Sr. Digital Media National Analyst is responsible for leading the collection, analysis, and interpretation of media to track the success of Lexus Factory digital advertising initiatives. The Sr. Analyst will work closely with the Lexus Factory planning teams to produce recurring performance reports, provide recommendations to optimize future digital advertising performance, provide oversight to media partners, produce and maintain the data structure and BI visualization of National reporting, and provide additional support to the Team One Media Analytics team.

Day to Day:

  • Design, analyze, and interpret data reports from multiple sources (display, video, paid search, paid social, search), both quantitative and qualitative
  • Work closely with publishers/partners to ensure accuracy in reported numbers and to provide performance and optimization oversight
  • Data cleansing and consolidation to build out and automate reporting templates within Excel and other BI Tools (Tableau, Sisense, etc)
  • Identify client objectives and advise on measurement strategies
  • Develop benchmark performance across online channels and work closely with Ad Ops to ensure accurate tagging/ measurement
  • Identify client objectives and advise on measurement strategies
  • QA and improve tracking processes across different teams: tagging, trafficking, and reporting
  • Turn technical findings into digestible story narratives and actionable insights about how campaigns have performed
  • Monitor trends and uncover opportunities for analytics, media, and account teams
  • Influence internal and external stakeholders to utilize data driven insights to guide strategic decisions
  • Technical troubleshooting of reporting/performance glitches
  • Designs and implements digital dashboards for internal and external consumption
  • Proactively seek new information and maintain a current and thorough understanding of digital marketing best practices including industry trends, metrics and competitive activities
  • Collaborate with the search and social teams to enhance client reporting and performance measurement and conduct detailed analysis work when required
  • Monitor verification performance of paid media to ensure spend is fraud free, brand safe, in-geo, and viewable
Experience:

  • 4+ years of experience in a quantitative data driven field
  • Experience in working with cross-functional teams across multiple marketing disciplines
  • Must be able to multi-task and develop ideas in a fast-paced, deadline driven environment
  • Recommending and implementing research that will aid in the consumer insight gathering and strategic process
  • Automotive category experience a plus
  • Fundamental understanding of attribution analysis
  • Understanding of data visualization principles and experience building dashboards along with relational database experience

Education: Bachelor’s degree required, preferably in statistics, mathematics, economics, engineering, information management, social sciences or business/marketing related fields.

Skills and Abilities:

  • Strong quantitative and qualitative skills with proven data interpretation abilities
  • Ability to move beyond descriptive analytics and employ more sophisticated techniques (predictive & prescriptive analytics)
  • Good problem solving skills and the ability to work across functional areas
  • Excellent communication skills, attention to detail, attentive and knowledgeable about user interface issues, and proficiency in quantitative data analysis
  • Excellent verbal and written communication skills, with the ability to prepare clear and concise client-ready documents
  • Experience in ad-serving and web analytics tools (Google DFA, Atlas, Adobe Analytics, Google Analytics, etc.)
  • Must have a strong working knowledge of Excel, PowerPoint, and Word
  • Knowledge of BI/Data visualization tools (Tableau, SiSense, Datorama, Domo, etc)
  • Familiar with web technologies such as HTML and JS a plus
  • Experience or familiarity with SAS, SPSS, R or other advance analytics software packages a plus
  • Experience with syndicated research sources/tools (Nielsen/comScore) a plus

Learn more here

Job posted: 2020-11-04