The Coca-Cola Company
Atlanta, GA


Position Overview:

The Senior Director, Digital Strategy is responsible for leading and developing an integrated and scalable approach to amplifying The Coca-Cola Company’s external and internal communications to key stakeholder groups, including but not limited to employees and media. This role will lead and drive the transformation in leveraging digital tools to increase the effectiveness and efficiency of the Company’s communications internally and externally. This position reports to the Vice President, Global Communications and will work cross-functionally, cross-geographically, to provide alignment for the successful implementation of our communications digital strategy world-wide.

Function Related Activities/Key Responsibilities:
•Lead the digital agenda for the Public Affairs, Communications and Sustainability (PACS) function and influence as a cross-functional integrator.
•The role will identify new approaches to digitizing how the PACS function operates, increasing effectiveness and efficiency, including analysis of how stakeholders currently receive and internalize communications from PACS.
•Work in partnership with cross-functional teams (IT, HR and others) to assess stakeholder needs and insights for receiving digital communications and using digital platforms, and develop a broad digital communications strategy across the enterprise.
•Evaluate tools, systems, technologies, strategies and best practices and serve as thought leader across the Global Communications team to help meet needs and demands of key stakeholders through a new innovative digital communications strategy, including vendor selection and implementation.
•Provide thought leadership and expertise in the role of digital technologies as a communications amplifier.
•The role will identify new approaches to digitizing how the Company communicates key messages internally and externally, increasing effectiveness and efficiency.
•Develop strong, integrated network with markets and cross-functionally so that all digital communication efforts can be leveraged successfully.
•Coordinate with global communications teams, bottling partners and other functions to ensure consistency of digital amplification to all key internal and external audiences, ensuring building, learning, and scaling best-in-class digital communications initiatives, grounded in the data.
•Coordinate with global cross-functional teams, bottling partners and other functions to ensure building, learning and scaling best-in-class digital communications initiatives, grounded in the data.
Education Requirements: Bachelor’s Degree required, preferably in Communications, Marketing, Journalism, or Technology related discipline. MBA highly preferred.

Related Work Experience: 10-15 years of work experience with a large multi-national company and/or organization known for its knowledge and experience in developing and enabling world class digital solutions. Deep and broad knowledge of digital, social, and data tools and solutions.

•Digital: Strong creative, media and technical delivery specialist with a strong interest in technology and digital marketing. Proven track record in developing digital, mobile, website, email and social strategy plans that benefit the client. Expertise in social media platforms (Facebook, Twitter, YouTube. Instagram, Pinterest, Snapchat, LinkedIn, etc.) and how each platform can be used as a communications vehicle. Demonstrated understanding of paid, earned and owned media integration.
•Strategy: Strong strategic thinker who will have led the identification and implementation of innovative digital solutions. Demonstrated ability to identify needs, generate organizational buy-in, and operationally execute. Experience in participating from a strategic perspective through website development and the ability to strategize an engaging social/digital experience, utilizing multiple platforms to deliver and engage a compelling brand story. Passion for and knowledge of current and emerging technologies. Entrepreneurial spirit and instinct for creative problem-solving.
•Research/Analytics: Research and analysis skills including online listening, competitive/marketplace auditing, trend analyses, and data analysis.

Leadership Behaviors:

DRIVE INNOVATION:  Generate new or unique solutions and embrace new ideas that help sustain our business (encompassing everything from continuous improvement to new product and package innovation)
COLLABORATE WITH SYSTEM, CUSTOMERS, and OTHER STAKEHOLDERS:  Develop and leverage relationships with stakeholders to appropriately stretch and impact the System (Company and Bottler)
ACT LIKE AN OWNER:  Deliver results, creating value for our brands, our System, our customers and key stakeholders
INSPIRE OTHERS:  Inspire people to deliver our mission and 2020 Vision, demonstrate passion for the business and give people a reason to believe anything is possible
DEVELOP SELF AND OTHERS:  Develop self and support others’ development to achieve full potential

Growth Behaviors:
•Growth Mindset:  Demonstrates Curiosity.  Welcomes failure as a learning opportunity.
•Smart Risk:  Makes bold decisions/recommendations
•Externally Focused:  Understands the upstream and downstream implications of his/her work.  Tracks and shares external trends, best practices, or ideas.
•Performance Driven & Accountable:  Has high performance standards.  Outperforms her/his peers.
•Fast/Agile:  Removes barriers to move faster.  Experiments and adapts.  Thrives under pressure and fast pace.
•Empowered:  Brings solutions instead of problems.  Challenges the status quo.  Has the courage to take an unpopular stance.

Functional Skills:
KO System and Industry Knowledge: Understands the business of The Coca-Cola Company across the value chain including product development, marketing and distribution, the competitive context and economic trends that may affect the system, stakeholders and our industry. Demonstrates and applies cultural sensitivity, as well as understanding national similarities and differences to create a comprehensive worldview.

360 Stakeholder Management: Applies knowledge of key areas of intersection between business and public policy (Tax/Finance, Responsible Marketing, Labeling, Packaging, Climate/Environment) to identify and then develop relationships and networks with constituencies/entities that influence our business, including engaging constructively with stakeholders highly critical of the Coca-Cola System.

Define, Develop and Execute Communication Strategy: Develop and execute global communications strategies involving multiple internal and external stakeholders and initiatives, incorporating diverse channels of communication to support our products, ingredients, policies and programs. Must be able to leverage working knowledge of technology platforms, evolving communication systems, social media tools and channels.

Understand, Interpret and Apply Data, Polling and Stakeholder Insights: Manage vendor to conduct research/focus groups and analyze findings – benchmarking against previous research. Review findings across geographies and identify commonalities/variances exist and then develop and execute plans from the findings including trend assessment and action plans.

Project Management: Ability to work cross-functionally (across BUs, functions, stakeholders) to initiate, plan, execute, anticipate challenges, develop solutions to correct and effectively deliver projects on time and within budget.


Honesty and integrity have always been cornerstone values of The Coca-Cola Company. Our passion for people of integrity mirrors our spirited drive for total quality in our brands. These and other elements allow the company to sustain strategic practices and drive business performance. The Personnel Integrity Assurance Program is another step toward making The Coca-Cola Company the premier workplace. This process includes a pre-employment background investigation that applies to all applicants, employees, and contractors of the company. The scope of this inquiry may cover such elements as education, employment history, a criminal history check, reference checks, and a pre-employment drug screen. Designated countries or sensitive positions within the company may have more stringent standards.

The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands and more than 3,800 beverage choices. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our Company portfolio features 20 billion-dollar brands, many of which are available in reduced-, low- or no-calorie options. Our billion-dollar brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, vitaminwater and Powerade. Through the world’s largest beverage distribution system, we are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of our beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information, visit Coca-Cola Journey at

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class.

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Job Posted: August 30, 2017