Senior Manager, Communications

11 Jul, 2022


Senior Manager, Communications

American Academy of Otolaryngology-Head and Neck Surgery
Alexandria, VA

Reporting Structure:
The Senior Manager, Communications, reports to the Director, Publications and Public Outreach.
Undergraduate degree in communications, journalism, English, or related field and a minimum of three years’ experience
in communications, public relations, and/or media relations are required. Health/medical communications experience is
preferred with emphasis on patient health information and published research in scientific, peer-reviewed journals.
Comprehensive writing/editing and social media skills are required as is an ability to understand complex issues and
translate them into effective strategic communications. Experience producing successful public relations campaigns is
essential. Accountability, precision, accuracy, creativity, project management, and critical thinking are required as is the
ability to work collaboratively with colleagues in multiple business units, leadership, members, and all other stakeholders.
Some travel required.
Key Responsibilities
• Develop, execute, and evaluate strategic communications and public relations campaigns in collaboration with key
• Curate content, edit, contribute, and produce weekly e-newsletter, OTO News.
• Develop communications outreach plans, utilizing multiple communication channels, to promote patient health
information and utilizing search engine optimization tools and digital strategies. This includes
managing the ENThealth+ subscription program.
• Create and implement coordinated communications strategy for the AAO-HNSF journals, Otolaryngology–Head and
Neck Surgery and OTO Open.
• Coordinate the development of articles related to the Academy’s health observance campaigns and other assigned
topics for the Bulletin (monthly print/digital magazine).
• Manage media relations — field media requests for interviews, proactively seek coverage of Academy and
Foundation initiatives, provide support to the EVP/CEO and any other designated interviewees, develop professional
connections with key medical and health reporters/editors, monitor and track coverage of the Academy and specialty
in the media and on social media platforms, and manage news service and media database vendor accounts.
• Support the dissemination of clinical practice guidelines and other AAO-HNSF-published research to Academy
members, related healthcare professionals, the media, and the public.
• Develop and execute media plan to publicize the Annual Meeting and its scientific program and manage the Annual
Meeting newsroom.
• Collaborate with the social media team on public outreach for the continual expansion of the AAO-HSN/F social media
presence in accordance with approved guidance documents.

• In collaboration with the Senior Director, Communications and Director, Publications and Public Outreach, monitor
and moderate the Academy’s member discussion forum for compliance of the established Rules & Etiquette.
• Serve as a senior communications writer.
• Serve as staff liaison to the Media and Public Relations Committee, and other committees as assigned.
Specific Duties
• Develop comprehensive communication strategies, including social media, for journals, ENThealth, and other
programs and services.
• Coordinate content development, including graphics and messaging, for health observances.
• Write press releases and other communications materials for print and digital products and platforms.
• Maintain multiple, targeted media lists, and document media articles and references for reporting purposes.
• Produce media kits and primers for spokespersons as needed.
• Maintain select areas of the AAO-HNS/F websites with press-related materials, media and public outreach resource
pages, health observance campaign content, patient information, and other areas as identified.
• Coordinate content development for the weekly e-newsletter, including vertification of ad sales and ad placement.
• Monitor the AAO-HNS member online discussion platform in consultation with communications team.
• May participate on an internal team, either through formal assignment, or on an ad hoc basis.
• Duties and responsibilities may be added, deleted, or changed at any time at the discretion of management, formally
or informally, either orally or in writing.

Please submit your resume, cover letter and salary, expectations through one of the following options:
• Email: Attach a Word document or copy and paste your cover letter and resume and send to
• Mail: AAO-HNSF, 1650 Diagonal Road, VA 22314-2857 Attention: Human Resources
• Fax: 1-703-683-5100

Job posted: 2022-07-11