Senior Manager of Corporate Communications

30 Apr, 2022

Jobs

Senior Manager of Corporate Communications

TechTarget
Newton, MA

Since the beginning, TechTarget’s problem-solving content has risen to the top of enterprise tech buyers’ Google searches. Today it spans more than 10,000 specific topics. Our readers’ content consumption patterns provide the raw material for unique insights into their business needs. And because they find value in what we publish, they give us permission to share the data with our vendor clients.

Through two decades of optimization, we’ve learned how to grow buyer interest and influence purchase decisions. We’ve got fingers on the pulse of over 200 target markets, and since we have first-hand knowledge about tech marketing and sales, we can provide the best available guidance for practitioners around the globe

The ability to influence experts, media and customer constituencies is a critical component of successful marketing in the exploding B2B MarTech/SalesTech spaces. TechTarget is looking for a hands-on, creative and results-oriented Senior Manager of Corporate Communications to help the Company shine in a highly competitive market. The right person will drive a multi-channel communications strategy and program across TechTarget’s brands.

Reporting to the leader of Corporate Communications, the candidate will manage day-to-day communications efforts across TechTarget owned and earned channels, including social media, public relations, analyst relations and corporate website. You will also work cross-functionally with leadership in Products, Sales and Customer Success to improve outcomes across the Company.

<p “margin-left:=”” 0in;=”” margin-right:=”” 0in”=””>As a critical member of our Corporate Marketing team, you will be able to make an immediate impact in a rocketship industry and have ample opportunity for professional growth as TechTarget’s business continues to break records.<p “margin-left:=”” 0in;=”” margin-right:=”” 0in”=””>How do you know if you’re the ideal candidate?<p “margin-left:=”” 0in;=”” margin-right:=”” 0in”=””>You take pride in your craft, your organizational skills and your writing. You are a continuous learner who wants to take on responsibility and make a clear personal contribution. You want to grow your career and recognize the opportunity that working for a fast-growing company with a significant track record as a leader provides.JOB RESPONSIBILITIES
Social Media

  • Execute and evolve social media strategy that drives followers and fosters engagement, including the training and enabling of the salesforce;
  • Help develop and post content to TechTarget social media channels – manage day-to-day social media account management;
  • Curate and monitor relevant industry content to share across channels;
  • Identify and engage major influencers within the market; and
  • Lead all social media reporting supported by Marketing Ops.

Media Relations

  • Manage media inquiries and identify pro-active opportunities to engage;
  • Build and manage relationships with media and industry experts; and
  • Lead media monitoring and reporting.

Analyst Relations

  • Research and curate analyst reports and insight for internal distribution;
  • Manage analyst briefing and inquiries process – prep, scheduling and execution;
  • Establish regular cadence of communications with analyst community; and
  • Track analyst relations activity.

QUALIFICATIONS

  • 5+ years of experience working in B2B Communications, social media or related marketing field
  • BA/BS in relevant area
  • Experience in Software, MarTech or SalesTech industries is a plus
  • Excellent writing and editing capabilities as evidenced in a portfolio of work
  • Strong project management skills
  • Teamwork and relevant cross-functional work experience
  • Comprehensive understanding of digital communications tactics
  • Proficiency with measurement, monitoring and social media execution platforms

 

<p “margin-left:=”” .25in”=””>Join us:<p “margin-left:=”” .25in”=””>We’re a great company aspiring to even greater heights. It’s a terrific place to get your start and a fantastic company to accelerate your career. If you aspire to be a part of something special and join a team where your contribution can make a measurable difference, please apply and we look forward to reviewing your resume.<p “margin-left:=”” .25in”=””>TechTarget (https://www.techtarget.com/ ) offers generous benefits including Health, Dental, Vision and 401k plans. We also have an Open Leave Policy and 18 paid holidays!<p “margin-left:=”” .25in”=””><span “:=”” “=””>TechTarget, Inc. is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. TechTarget strictly prohibits and does not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment. TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.

Job posted: 2022-04-30