Senior Manager/Director of Marketing & Communications (Digital Marketer)

20 Mar, 2021


Senior Manager/Director of Marketing & Communications (Digital Marketer)

International Sign Association (ISA)
Alexandria, VA

Job Description

Organization: International Sign Association (ISA)
Position: Senior Manager/Director, Marketing & Communications (Digital Marketer)
Location: Alexandria, VA
Reports to: Vice President, Marketing, Membership, & Communications

Come join a leading association for the sign, graphics, and visual communications industry as the Senior Manager/Director of Marketing and Communications (Digital Marketer).  The International Sign Association (ISA) is seeking a creative marketing and communications professional to identify, plan, and execute opportunities in a variety of marketing and communications efforts.  This position is located in Alexandria, VA.

The Senior Manager/Director of Marketing and Communications (Digital Marketer) oversees marketing and communications efforts for paid/earned digital marketing, content strategy/marketing, media relations, graphic and video development, collateral development, and internal/external communications, straddling just the right balance between edgy marketing and over-the-line.  This role will create and execute omni-channel campaigns, thriving on data and metrics for agility and results, and drive attendees and exhibit sales for in-person, hybrid, and virtual large international tradeshows and conferences and small boutique/niche gatherings.

Qualified candidates will have a bachelor’s degree plus a minimum of six years of digital and traditional marketing experience, including experience directing the efforts of project teams.  ISA seeks candidates with high proficiency using MS Excel, PowerPoint, HubSpot, Adobe Suite, and social analytics tools such as Google Analytics.  Experience using SmartSheets, Salesforce, KissMetrics, MozPro, SEMrush, and other related tools is desired.

How To Apply
For more information or to submit your resume, please visit the job link.

ISA is an Equal Employment Opportunity employer.

About The International Sign Association (ISA)
The International Sign Association (ISA), recognized by the Council of Manufacturing Associations as a “Best Place to Work”, is a leading association for the sign, graphics, and visual communications industry.  The association hosts ISA’s International Sign Expo®, an annual tradeshow and conference that draws 20,000+ attendees (converted to virtual in 2021) as well as smaller boutique/niche in-person and virtual events.  ISA is highly selective in who it hires, expecting candidates to live up to its culture code, not see titles but see opportunities, roll up their sleeves to support day-to-day operations, and position ISA for the future.

ISA believes that happy employees make productive employees.  ISA lives its staff-created culture code which promotes staff to (1) take calculated risks, (2) be their unique selves – they were hired for a reason, (3) foster respect, transparency, and trust, and most important (4) have fun!

About Cessna & Associates, LLC
Cessna & Associates, LLC is a boutique HR consultancy partnering with mission driven, non-profit organizations.  Our goal is to identify the best potential candidates that the market has to offer.

The Power of Diversity, Equity, and Inclusion Fuels Success

Cessna & Associates embraces and celebrates the strength that diversity brings to our organization.  Just as we are deliberate in our own pursuit of Diversity, Equity, and Inclusion initiatives, our efforts support our clients’ DEI success. We drive every search with an unyielding focus to create an even playing field for all candidates and assess their ability to be “culture adds”, not merely “fits” for our clients.  Our team builds and nurtures this rich tapestry of diversity for ourselves and for our clients.

To apply, resumes can be submitted to the link or emailed to

Job posted: 2021-03-20