Senior Manager, Grassroots Advocacy and Affiliate Engagement

30 Jan, 2023


Senior Manager, Grassroots Advocacy and Affiliate Engagement

The National Apartment Association
Arlington, VA

Senior Manager, Grassroots Advocacy & Affiliate Engagement


Current Incumbent: N/A Department: Government Affairs

Reports to: AVP, Political Affairs & Stakeholder Engagement Direct Reports: 0

Status: Full Time, Exempt Indirect Reports: 0

Updated:               Eligible for Telework/CWW: Yes

Summary of Position: 

  • The Senior Manager, Grassroots Advocacy & Stakeholder Engagement will be responsible for building and sustaining a national NAA grassroots program, while also building and maintaining relationships with NAA’s Affiliate network. This position will work directly with the AVP, Political Affairs & Stakeholder Engagement to implement a successful grassroots program that amplifies the presence and credibility of NAA in the political arena and enhances the value of NAA membership for members of the apartment housing industry. The Senior Manager, Grassroots Advocacy & Stakeholder Engagement will also develop relationships with NAA Affiliates and their members to further NAA’s government relations efforts. In addition, the Senior Manager, Grassroots Advocacy & Affiliate Engagement will be the primary staff liaison to the Advocacy Engagement Subcommittee of NAA’s Legislative Committee. They will work with members of the Subcommittee to recruit and retain NAA members as advocates on federal and statewide issues.

Principal Accountabilities:

Grassroots Advocacy:

  • Develop and strengthen NAA’s grassroots program:
    • Work with NAA’s affiliate staff to recruit and mobilize advocates nationally and statewide. 
    • Oversee an advocacy alert system for the dissemination of action alerts and legislative surveys for both federal and state campaigns. Work with vendors as necessary to maintain database and enhance functionality. Develop and disseminate state alerts and assist state/local affiliates with advocacy campaigns as necessary. Provide data when requested to NAA Digital Information Solutions team to aid in NAA data quality improvement. 
    • Maintain and strengthen key contact program. Work with platform vendor as needed to deploy survey and catalog respondents. Update NAA committee liaisons on a regular basis on their members’ participation in the program. 
    • Serve as staff liaison to Advocacy Engagement Subcommittee of NAA’s Legislative Committee. Work with members of the Subcommittee to recruit and retain NAA members to engage on federal and statewide issues. Provide resources to engage apartment industry members in advocacy. 
    • Manage the Advocate of the Year award program: soliciting nominations, forwarding qualified nominees to adjudicating bodies, etc. 
    • Maintain a cohesive advocacy calendar in coordination with the Director, Public Affairs and Marketing and Communication departments.


Affiliate Engagement

  • Develop advocacy resources for NAA and Affiliate members:
    • Increase affiliate advocacy capacity and effectiveness with more grassroots advocacy education and training, including travel to affiliate meetings as needed.
    • Expand NAA’s advocacy education library and resources with investment in white label educational tools, such as resources from the Congressional Management Foundation
    • Assist NAA Meetings Department in maintaining Advocate Conference section of NAA Meetings mobile application leading up to the conference and year-round, including Congressional directory, NAA issue backgrounders, talking points, etc. 
    • In conjunction with NAA Marketing and Communications, market and promote the grassroots program to NAA members and affiliates, including but not limited to:
      • Maintain and update the NAA grassroots advocacy/Knowledge Bank pages on NAA’s website; 
      • Conducting property tours, meetings or other engagement events during Congressional Work Periods; and
      • Plan and implement cross-platform advocacy pieces for use in NAA communications channels.
  • Assist in the execution of the NAA’s Advocate Conference and Lobby Day: 
    • Coordinate with other departments on promotional materials, marketing and member engagement.
    • Develop training resources for advocates traveling to the meeting, including webinars and other materials as necessary.
    • Assist with Congressional meeting arrangements, meeting tracking and general logistics for conference as needed.
  • Keep abreast of best practices and trends in grassroots advocacy through NAA’s memberships in National Journal, Advocacy Leaders Network, Congressional Management Foundation, Public Affairs Council and other organizations. Professionally represent NAA at meetings and forums sponsored by these groups. 


Other Duties

  • Assist in the planning and implementation of NAA conferences, including content planning, marketing, and onsite execution.  
  • Conduct special projects and miscellaneous assignments in the advocacy/policy arena as directed by AVP, Political Affairs & Stakeholder Engagement 



  1. Expertise 5. Technical capacity
  2. Communication proficiency 6. Cultural Awareness
  3. Organizational skills 7. Relationship Management
  4. Critical Evaluation 8. Ethical Practice 

Supervisory Responsibilities:

This position has no supervisory responsibilities.


Up to 30% of the time.

Required Education and Experience:

  • Bachelor’s degree or equivalent work experience.
  • Minimum three to five years of direct experience managing an advocacy program in a membership organization or corporate environment. 
  • Knowledge of the political process and advocacy techniques.
  • Ability to work independently and manage multiple projects.
  • Ability to work across departments in a professional and collaborative manner.
  • Strong written and verbal communication skills.
  • Proficiency using Microsoft Office suite. 
  • Knowledge of grassroots management software, including but not limited to VoterVoice, RAP Index, FiscalNote.

Preferred Education and Experience:

  • Proficient using Salesforce software.

Physical Demands:

While performing the duties of the job, the employee is regularly required to sit, use hands to finger, handle or feel objects, tools or controls; reach with hands and arms. The employee may occasionally lift up-to 20 pounds.

Work Environment:

Work is regularly performed in a professional office environment and routinely uses standard office equipment.

The physical demands and work environment described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Apply here

Job posted: 2023-01-30