Senior Marketing Communications Manager
Marks Paneth LLP is a premier accounting firm with origins dating back to 1907. With a team of nearly 700 professionals, the firm provides a full range of audit, accounting, tax and consulting services, with specialties in international tax, forensic accounting, litigation support, technology and digital services, family office and financial advisory services.
Marks Paneth professionals deliver expert knowledge in a wide range of industries, including real estate, hospitality and restaurants; nonprofit, government and healthcare; manufacturing, wholesale and distribution; theater, media and entertainment; high-net-worth; and financial and professional services. The firm offers expanded resources through its membership in Morison KSi Ltd., a global association of professional service firms serving clients’ cross-border accounting, tax and consulting needs.
Headquartered in New York City, with offices in major markets throughout the East Coast, Marks Paneth is ranked by Accounting Today among the 50 largest accounting firms in the nation and the top 10 in the Mid-Atlantic Region.
The Senior Marketing Communications Manager reports to the Chief Marketing Officer providing strategic direction and tactical approaches to the planning, development, and implementation of the organization’s marketing plans and public relations activities. The candidate will work closely with other marketing colleagues on various projects and will also collaborate with partners in generating original content and/or refining existing content. This is a highly visible role that requires frequent interaction with partners.
Responsibilities (include but are not limited to):
Develop, update, and implement comprehensive marketing communications plans, to generate awareness to a variety of verticals.
Supervise a marketing manager and utilize qualified local vendors to carry out various components of the marketing communications plan.
Oversee the development of new content and update existing content for the Firm, including partner/director biographies, practice group and industry descriptions, service-related marketing material, posters/banners, website, brochures and newsletters.
Work with partners to gather content for articles and other publications; write/edit copy and adapt for further publication.
Develop relationships with local and industry-oriented print and electronic media, preparing media releases, providing media training for management, and promoting the organization by garnering press placements.
Develop, implement, and promote social media communication strategies using a variety of tools, including the organization’s website and social media platforms, to best reach target markets.
Ensure all content is consistent with our brand voice, style and tone.
Contribute to the drafting of proposals and other business development-related materials.
Skills and Relevant Experience:
BA degree in English, Communications, Journalism, or a related field is desired, more than 7 years of related experience, required
Professional services firm experience required, accounting industry preferred
Outstanding writing and editorial capability (writing samples required)
Experience in media relations and communications planning
Experience in a managerial capacity overseeing staff
Strong attention to detail is essential
Ability to think logically and deal with complex, often technical material
Maturity and diplomacy in interacting with senior staff and experts whose primary responsibility is to clients; ability to use influence to achieve consensus and results
Location –NYC Metro
Learn more here
Job posted: 2021-03-09