Senior Publicist

09 May, 2023


Senior Publicist

Washington, D.C.

Job Overview

The Senior Publicist is a key member of the team and oversees the press strategy and day-to-day media relations for ” CBS Evening News with Norah O’Donnell ” while also supporting press efforts for CBS News Washington bureau. Reporting to the Executive Director, Communications, you will have a strong sense of urgency and energetically pursue multi-platform PR opportunities for the broadcast, talent, and news divisions. This person will initiate and plan the essential communications and brand development across television, cable, radio, online, trades, entertainment outlets, major newspapers, and on social media. This will also include writing press releases, and pitch stories, generating briefing notes, writing press plans, and assembling clip packets.


The candidate will also help coordinate rating publicity and collaborate with the team on breaking news and special events. The ideal candidate should have some industry media relationships and experience in a fast-paced setting. The candidate must be an excellent teammate and detailed with the capability to self-manage and meet deadlines.


Responsibilities include but are not limited to:

  • Initiates, plans, and performs publicity efforts for the “CBS Evening News,” and provides support across the Washington, D.C. bureau on communications efforts.
  • Work closely with the communications team, as well as anchors, correspondents, and executives to implement short- and long-range strategic public relations initiatives.
  • Promote show content, digital initiatives, and editorial achievements; communicate ratings; help build talent profiles and strategically position the brand.
  • Maintain strong contacts with print, radio, digital, national, and trade media.
  • Pitch ideas and create promotional opportunities for talent and programs.
  • Coordinate media interviews, photo shoots, and publicity opportunities.
  • Generate press materials, including press releases, bios, talking points, tweets, and clips.
  • Generate rating publicity and strategically position day-to-day editorial achievements.
  • Monitor competitive environment and industry trends.
  • Fill-in publicist for “Face the Nation” and assist with overall PR needs for the Washington, D.C. bureau as needed
  • Assist the department with all publicity efforts for breaking news, special events, and publicity campaigns
  • Help maintain talent/executive public event calendar.
  • Staff key anchors and executives at outside events and public opportunities.


Basic Qualifications

  • 3+ years of media relations and communications experience
  • Bachelor’s degree in Communications or a related subject area
  • Excellent communication skills, both written and verbal
  • Willingness to travel/work weekends with short notice
  • Experience in news and journalism is a strong plus
  • Strong news judgment and the ability to excel in a fast-paced environment
  • Validated experience collaborating with executives, talent, and media
  • Must be proactive and strategic
  • Steady track record of securing coverage
  • Ability to multi-task and work across multiple teams and projects




CBS, a subsidiary of Paramount Global, creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. It includes some of the industry’s most successful and popular brands and businesses: CBS Television Network, CBS News and Stations, CBS Sports, CBS Studios, CBS Media Ventures and CBS digital properties.




Hiring Salary Range: $85,600.00 – 107,000.00.


The hiring salary range for this position applies to New York City, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.  The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable,  as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.


Paramount is an equal opportunity employer (EOE) including disability/vet.


At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.


If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to Only messages left for this purpose will be returned.

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Job posted: 2023-05-09