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Senior Vice President, Brand and Communications Strategist
Ready to Inspire Actions that Matter? Crosby, one of the nation’s leading independent communications firms, seeks an experienced, senior strategist to support our growing work with healthcare, federal government, and military-related organizations. You’ll play a key role in the development of brand and communications strategies, messaging, and national outreach plans for multi-faceted, multi-channel programs. Strong branding, insight development, strategic planning, and integrated marketing experience a must. Past communications/advertising agency experience needed, along with proven ability to problem solve, effectively communicate, and provide strategic leadership.
- Working with clients to establish overall marketing program goals and objectives
- Identifying KPIs, monitoring program performance and applying strategic recommendations for optimization
- Analyzing data, research, and trends to uncover insights
- Creating research-driven brand platforms and messaging strategies
- Working collaboratively with cross-functional teams to create integrated marketing communications plans
- Presenting plans, ideas, and recommendations to clients
- Developing creative briefs and collaborating with creative leaders to bring campaigns to life
- Managing client relationships and delivering high-quality communications programs
We’re looking for candidates with these qualifications:
- 15 – 20 years of experience in strategic marketing communications
- Proven ability to problem solve, effectively communicate, and provide strategic leadership to multi-disciplinary teams
- Deep experience with brand strategy/positioning, insight development, communications planning, and integrated marketing
- Experience in an advertising/PR agency or consulting firm setting
Crosby was named a 2021 North America Agency of the Year by Provoke Media and has been recognized as a Top Workplace by The Washington Post for six consecutive years. We offer generous benefits, bonus, and profit-sharing opportunities. Crosby offers a hybrid work schedule, working in office three days a week and remote two days a week (Mondays & Fridays). Our headquarters are in Annapolis, MD, and we also have offices in Bethesda, just outside of Washington, D.C. This full-time position is in our Annapolis, MD office.
To apply, submit a cover letter and resume.
Job posted: 2023-09-08